Banco Guayaquil

Campaign objective

In December, Banco Guayaquil launched a campaign to express gratitude to everyone contributing to its growth and success, proudly celebrating its recognition as “Bank of the Year.” The campaign invited both users and non-users to join in the celebration and participate in the #PromoParaTi initiative. Capitalizing on the festive Christmas season, the bank engaged the public with opportunities to win various gifts, driving significant interaction and creating a buzz on the platform. The primary goal was to maximize participation in the gift raffle, foster engagement, and convey heartfelt thanks for the support received throughout 2024. The campaign was designed to make every participant feel personally appreciated, emphasizing a collective “Thank You” through #PromoParaTi.

The solution

Banco Guayaquil leveraged X's Takeover formats to maximize exposure for the #PromoParaTi campaign. Scheduled Notifications engaged the audience, encouraging registration and participation in various giveaways. Unlock Posts sparked widespread conversation about the campaign's promotions. The Hashmoji amplified engagement by harnessing the power of the hashtag. Combined with compelling images and videos, these efforts drove remarkable results throughout the campaign.

Optimize ad performance

Leveraging Wise.blue’s advanced analytics to make data-driven adjustments for better results.

The Results?

Banco Guayaquil's Christmas campaign achieved remarkable success. The Scheduled Notification launched the campaign, capturing users' attention and encouraging participation in the gift raffle. The Unlock Conversation format fostered an emotional connection by inviting users to share their Christmas wishes tied to a gift, marking a unique, first-of-its-kind engagement on the platform. Takeover formats, amplified by compelling videos, powerfully conveyed the campaign’s message of gratitude. Overall, the initiative effectively raised awareness of the bank’s 2024 achievements, including its recognition as “Bank of the Year,” while strengthening its bond with the audience by expressing heartfelt thanks to those who believe in the brand.