share attachment type is being removed from Instagram post share webhook payloads. As announced on October 30, 2025, the share attachment has been deprecated in favor of the ig_post attachment type, which includes full metadata (media ID, URL, and title). This change is being rolled out gradually: webhooks will return only the ig_post attachment once rollout reaches your app. If your integration still relies on the share attachment type for Instagram posts, update it to use ig_post instead or contact our developer support team through Meta Developer Support Portal to request exclusion of your app(s) from this change.reply_to object will also be available in the Conversations API. It will be non-null when the message is a reply and will indicate if it is a self reply. This boolean flag will also be added to the reply_to object returned in the message object in Message and Echo webhooks.2534068 to indicate that the feature is not yet available for that account.share attachment and a new ig_post attachment. The payload now provides additional metadata, including media ID, URL, and title (caption).share attachment type will continue to be supported for Instagram posts until February 1, 2026, after which it will be removed. Partners and integrators are encouraged to migrate to the new ig_post attachment type as soon as possible. See here for before and after payload sample.is_owner field for both Messenger and Instagram. This field indicates if the app making the request is the current thread owner of the conversation or not, and is only returned when Conversation Routing is enabled.receiving_app_control_expiration. Invalid values or Conversation Control actions reset the window to 1 day.message_edit webhook subscription in Instagram supporting both use cases of both Business Login for Instagram and Facebook Login for Business. Sample message_edit webhook can be found here.messaging_referrals webhook now contains flow ID.
The webhook event contains a flow_id field when an ad referral originates from an ad with a Welcome Message flow. This is available in the ad referral object of the messages, messaging_postbacks, messaging_referrals webhooks. See more details about the webhook here.response_feedback webhookresponse_feedback webhook event notifies you when a user provides feedback on a message you send, by clicking on one of the “thumbs up”/”thumbs down”/”Good response”/”Bad response” buttons. See more details about the webhook here.graph.instagram.cominstagram_business_basicinstagram_business_content_publishinginstagram_business_manage_commentsinstagram_business_manage_messagesig_reel will now be a supported attachment type for the messages webhook. IG reel attachments will have type ig_reel and the attachment payload will include the title, url, and video id for the reel.ig_reel and reel will now be supported attachment types in a messages webhook. IG reel attachments will have type ig_reel, and the attachment payload will include the title, url, and video id for the reel. FB reel attachments will have type reel, and the attachment payload will include the title, url, and video id for the reel.ad_id and ad_title, the original_media_id will be returned in the media object of the comments field’s value object when a person comments on a boosted Instagram post or Instagram ads post. For more information, refer to Set Up Webhooks for Instagram.postback and web_url.title property for recurring notification opt in requests is no longer required. If title is not set, the value defaults to “Updates and promotions”. This change applies to opt in requests sent from a Facebook Page or Instagram Professional accounts.notification_messages_frequency property for recurring notification opt in requests is deprecated and will no longer be returned in GET requests or webhook notifications. However, notification message tokens created before Feb. 2, 2023 for weekly or monthly recurring notifications will be supported and the notification_message_frequency will be returned in webhook notifications.GET /PAGE-ID/notification_message_tokens endpoint is now available for Instagram Messaging.next_eligible_time property for Notification Message Token endpoints is now available. This field returns the time at which you are able to send the next recurring notification using that notification message token.lead_submitted event. Businesses can use this event to report lead submissions from Click to Messenger ads. This new messaging event is released as an Open Beta. Reporting in Ads Manager will come soon.GET /PAGE-ID/notification_message_tokens endpoint.https://ig.me/m/{ig_profile_handle} on website, email, and more. Please refer to the developer documentation for more details.v12.0+ Custom Labels API name field will be replaced with page_label_name. This change will take effect on all older Graph API versions starting Dec 14, 2021. Developer should leverage page_label_name across various CRUD (Create, Retrieve, Update, Delete) API calls and webhooks.IGID field and fully rely on IGSID field. See developer documentation for details in order to migrate before December 14, 2021.v12.0 - When a business responds to a Messenger conversation from Facebook Page Inbox, other apps connected to the Page can listen to the Message Echo webhook. These apps will receive an echo webhook with the Facebook Page inbox app id (263902037430900).<mid> to messaging_postback events for Messenger and Messenger API for Instagram for Graph API V11.0+ - We are adding the Message Id (<mid>) field as part of the messaging_postback payload to help reduce engineering overheads for our partners who have had to rely on the Conversations API to fetch conversation history and then compare it with the webhook events. See more details here.