Instant Games

Notification Guidelines

Updated: Apr 1, 2026
Copy for LLM
App-to-User notifications inform players about relevant game events triggered by social interactions, user actions, or game updates.

Core Principles

Notifications should be useful, relevant, and objective while avoiding editorializing or deceptive practices. Messages must be clear and informative without vague language.

Quality Criteria

  • Relevance: Include only game-related information.
  • Timeliness: Dates must be current when delivered.
  • Character limit: 84 characters maximum including game title.
  • Readability: Correct spelling, casing, and grammar required.
  • Formatting: Write in complete sentences.
  • Personalization: Exclude recipient names; include other names only for social context.
  • Tone: No emojis or exclamation points.
  • Emoticons: Avoid characters that screen readers misinterpret.
  • Forbidden characters: No asterisks, en dashes, or semicolons.
  • Repetition: Vary messaging; repeat only for recurring events.
  • Language: Match user’s primary language.

Best Practices

  • Use active voice in the game’s perspective.
  • Apply sentence case, not title case.
  • Leverage entry point data for appropriate game loading.
  • Avoid jargon, especially for new users.
  • Don’t attribute notifications to Facebook.
  • Avoid app store links.
  • Don’t cross-promote other games.
  • Write clearly without specialized terminology.

Notification Examples

TypeDoDon’t
Engagement
“Game Title: Challenge your brain with a puzzle and have fun.”
“Game Title: [User name], What kind of animal are you? 🐱,🐶, or 🦁?”
Re-engagement
“Game Title: Your cookie is done baking. Come back to claim your reward.”
“Game Title: [User name], Your Cookie Is Done Baking, Come Back Before It Burns!”
Social
“Game Title: Your friend just completed their turn. See their results.”
“OH NO! Someone misses you in the game. 🥺😢 Come back to say hi.”
Social Invites
“Game Title: James sent you an invitation to play a game.”
“[User name], James sent you an invitation to play a game.”
Events
“Game Title: A special themed [Game] is available for the holidays.”
“Come back and get the 💰 FREE Gift 💰! Please redeem by 1/1 PT.”
Rewards
“Game Title: Congrats. You unlocked your first reward. Check it out.”
“✨100,000 FREE COINS✨ are waiting for you!”
Reminders
“Game Title: Your streak is almost up. Keep playing today to keep it going.”
“😋👉 New puzzle for you 👈😋”

Next Steps