Rewarding creators with original ideas, creativity and commentary
Original Content Rewards Program
At the center of this initiative is the new Original Content Rewards Program which will replace the previous Revenue Sharing model. The program rewards creators who bring fresh ideas, firsthand reporting, expert insights, creativity and original perspectives – content that drives genuine conversations and engagement.
“On X, creators who add new and unique content to the conversation build the strongest audiences and see the greatest returns,” said @allegrajacchia, Creators Product Lead, X. “This new program is designed to recognize the effort that creators put into sharing their ideas, stories and commentary – the things that make X worth opening every day.”
New content creation tools
X recently released enhanced creation tools to support creators:
Live Studio – A powerful new desktop livestreaming platform giving creators advanced controls over their broadcasts and deeper audience insights. It is built for professional livestreamers, with full integration across X.
The new Video Editor – A completely redesigned video creation experience featuring powerful new recording and editing tools. Key improvements include precise trimming, auto-generated captions, green screen recording, and custom thumbnails.
React with Video – New feature letting creators respond with video reactions instead of just text, giving creators more dynamic ways to engage with trending content.
Creator Connect: where brands meet culture-defining voices
Creator-led content delivers higher trust and credibility, real-time relevance, stronger conversions, and direct access to high-value audiences — including executives, founders, investors, and decision-makers.
To make these collaborations even easier, X recently launched Creator Connect — a new AI-powered platform that intelligently matches brands with the perfect creators for their campaign goals. Creator Connect allows brands to quickly discover and partner with culture-defining voices, reach the right audiences, and drive meaningful results.
Follow @XBusiness and @XCreators for ongoing updates.
