Event Planning

For my first 16 years in tech sales, I averaged 240K/year W2 income. In my last 4 years, I averaged 720K/year. In order to triple my income, I had to change my sales approach entirely. Here's what I changed: I started using a new approach that I now call Yo-yo selling: 🪀 Yo-yo selling emphasizes starting at the executive level, conducting thorough discovery within the organization, and then returning to the executive with a tailored business case. Like holding a yo-yo, you are constantly in communication with the Executive Sponsor and updating them as you collect information and conduct deep discovery lower down in their organization. You are literally going up and down the organization, but always taking everything back to the Executive Sponsor to surface your findings along the way. Here's a breakdown of the framework: 🎯 𝐈𝐚𝐧 𝐊𝐨𝐧𝐢𝐚𝐤’𝐬 “𝐘𝐨-𝐘𝐨 𝐒𝐞𝐥𝐥𝐢𝐧𝐠” 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 This strategy involves a three-step process: 1. Start at the Top (Executive Engagement) Initiate contact with a senior executive to understand their most pressing challenges, the reasons behind the need for change, and the consequences of inaction. If your solution aligns with their needs, secure their sponsorship for further discovery within their organization. To secure the Executive Meetings, it's essential to create a tailored POV (point of view) on where you think you may be able to help them based on your initial research of their highest level goals and priorities. Chat GPT has made this research a LOT faster now. 2. Conduct In-Depth Discovery (Middle Management) Engage with department heads and key stakeholders to uncover the day-to-day challenges they face. Focus on understanding their processes, pain points, and the implications of current inefficiencies. Gather direct quotes and insights to build a comprehensive view of the organization's needs. 3. Return to the Executive (Present Findings) Compile the insights gathered into an executive summary and business case. Present this to the executive sponsor, highlighting how your solution addresses the identified challenges. Tailor your demonstration to focus solely on relevant aspects that solve their specific problems. 🚀 Why It Works 1. Accelerates Sales Cycles: Engaging executives early ensures alignment and expedites decision-making. 2. Builds Credibility: Demonstrates a deep understanding of the organization's challenges and showcases a tailored solution. 3. Facilitates Internal Buy-In: By involving various stakeholders, you ensure that the solution meets the needs of all parties, increasing the likelihood of adoption. I'm pleased to share that that Yo-yo selling was recently awarded as a Top 15 Sales Tactic of All Time by 30 Minutes to President's Club, and I received a cool plaque for entering the 30MPC Hall of Fame. Since I have no chance of entering the Hall of Fame for my baseball or golf game, this is a nice consolation prize 😁

I've delivered 500+ keynotes. Here's a pro-tip for speaking/presenting. Your pre-performance ritual isn't optional. It's essential. The difference between good and transformational always comes down to those final 15 minutes. HERE'S MY NON-NEGOTIABLE RITUAL: T-minus 30 minutes: Tech check complete. No more logistics. T-minus 15 minutes: Complete isolation begins. This is when I start programming my nervous system for peak state. T-minus 10 minutes: Active preparation. I pace backstage, repeating my opening lines until they're cellular: "Change itself has changed..." "When we think about transformation..." "Let me tell you about the moment..." T-minus 5 minutes: Full state activation. No conversations. No distractions. Just presence. Why this matters: Your opening determines everything. If those first 30 seconds land perfectly, you're in flow for the entire presentation. If they don't, you spend 10 minutes trying to find your rhythm. THE SCIENCE: Your prefrontal cortex can hold 7±2 pieces of information. Your opening sequence needs all of that bandwidth. A "quick chat" deletes 3-4 of those slots. Now you're on stage trying to REMEMBER your opening instead of BEING it. FOR SPEAKERS/PRESENTERS: Protect your ritual. Write it into your contract: "15-minute isolation period before stage time required for optimal performance." This isn't being difficult. It's being professional. FOR THOSE HIRING SPEAKERS: Want maximum impact? Give us space to create it. We're not being antisocial. We're preparing to transform your audience. Think of us like athletes before a game or surgeons before surgery. The ritual isn't preference, it's preparation. THE FRAMEWORK: 1. Decide your optimal activation time (10-30 minutes) 2. Communicate boundaries clearly and early 3. Design your ritual for YOUR nervous system 4. Practice until it's automatic 5. Never apologize for protecting your performance Your boundaries aren't limitations. They're the architecture of excellence. What pre-performance ritual would unlock your next level?

🗣️“You must be more assertive.” Last year, those five words burned into Amy’s memory. She’d walked out of her 2023 review at XYZ Global determined to “step up.” Speak more in meetings. Push harder on decisions. Stop softening her tone so she wouldn’t intimidate anyone. She did exactly that. Fast forward 12 months. Same conference room. Same 2 VPs across the table. 🔇“You’ve become too intense, need to work on softening your approach.” 😑 Amy stared at them, speechless. Wasn’t that what you asked for last year? Which version of me do you actually want? She thought about the past year: 🤔 The time she challenged a flawed budget forecast in front of the CFO, saving the company $3 million, but earning whispers that she was “abrasive.” 🤔 The time she stepped in to rescue a failing project, praised for her “grit” publicly, yet privately told she “dominated the room.” 🤔 The time she finally got invited to an executive offsite, only to overhear a VP say, “She’s great, but can be… a lot.” This is the tightrope trap senior women walk daily: • Be assertive, but not too assertive. • Be collaborative, but don’t fade into the background. • Be visible, but not “hungry.”    The same behavior praised in men (decisive, strong leader) gets women penalized as abrasive or too much. Until you set the narrative yourself, you’re trapped performing for a moving target. If you’re exhausted from balancing on a wire men don’t even see, here’s how to step off it and still rise. 1. Audit the pattern, not just the feedback • Track every piece of feedback, especially contradiction. Patterns reveal bias. If the goal keeps moving, it's not you! • Phrase to use in review: “Last year I was encouraged to increase my presence; this year I’m told to soften it. Can we clarify what success really looks like?”    2. Control the frame before the room does • Pre‑set the narrative in 1:1s and emails leading up to reviews. I.e., “This year I focused on driving results while bringing the team with me, you’ll see that reflected in project X and Y.” • This primes leadership to view your assertiveness as an intentional strategy, not a personality flaw.    3. Build echo chambers, not just results • Secure 2–3 allies who reinforce your strengths in rooms you’re not in. • Promotions happen in the absence, you need people echoing your narrative, not someone else’s. • Phrase to brief an ally: “If my leadership style comes up in review, can you speak to how I challenge decisions but still align the team?”    Women aren’t just asked to deliver results. They’re asked to perform, decode, and reframe, all while walking a wire men don’t even see. If you’re exhausted from balancing between “too soft” and “too aggressive,” stop walking the wire and start controlling the narrative. Join the waitlist of our next cohort of ⭐ From Hidden Talent to Visible Leaders ⭐ https://lnkd.in/gx7CpGGR 👊 Because leadership shouldn’t feel like an impossible balancing act.

Stop telling people to protect wildlife. Start paying them. That's the idea by a new experiment in Kapuas Hulu district, in Indonesia’s West Kalimantan province, which is testing whether conservation can be made to work with local incentives rather than against them. The initiative, known as KehatiKu, asks residents to record wildlife sightings in exchange for modest payments. In its first year, the program has generated a large volume of data while drawing hundreds of participants into regular contact with the forests around them, reports Linnea Hoover. The premise is straightforward. Participants download an app and submit photos, audio, or video of animals they encounter. Payments vary by species, from a few thousand rupiah for common birds to more substantial sums for rarer animals such as orangutans. Observations are verified before payments are distributed at month’s end. The process is simple enough to fit into daily routines, yet structured enough to produce usable data. The scale is notable. More than 800 observers across nine villages have recorded roughly 300 to 400 sightings a day. That has produced a dataset covering species from hornbills to gibbons. The cost, by the standards of conservation programs, is low. Borneo Futures, the project’s organizer, estimate spending of under $1 per hectare annually across a 200,000-hectare area. The effects extend beyond data collection. In some villages, residents have begun to discourage hunting and trapping. Informal agreements have taken hold, supported by the new income stream tied to living wildlife. For a few participants, the activity has become a primary source of earnings, comparable to or exceeding typical local wages. The approach reflects a frustration with earlier efforts. Large sums have been spent on species protection with mixed results. KehatiKu attempts a different route, placing small, direct incentives in the hands of those who encounter wildlife most often. Early results suggest that modest incentives can shift attention and, in some cases, behavior. If that alignment between livelihoods and living wildlife holds, it may offer a practical model for conservation that grows from the interests of the people most closely tied to the forest. 🦧 Full story: https://lnkd.in/g-63cfyi

We studied 2 lakh+ Indian threat indicators in 2025. And here’s what 2026 regulators now demand (but most companies still don’t do.) 2025 changed the game. We tracked threats across every state in India, from Maharashtra to Manipur. The scale of activity is no longer random. It’s strategic, coordinated, and sector-targeted. And now, so are the regulators. Here’s what 2026-ready companies are expected to do (but 90% still haven’t): 01. State-wise Risk Mapping is now a compliance expectation. 82% of malware volume came from just 6 Indian states. But the fastest-growing threat zones were Tier-2: Punjab, Odisha, Assam. Regulators now want geo-behavioral segmentation, and not just IP logs. 02. Proof of real-time detection, not just dashboards. In sectors like BFSI and energy, response time is now being scrutinised. Can you prove your system reacts in seconds, not hours? 2026 audits will ask: “Show me what your XDR did the last time your East zone flagged an anomaly.” 03. Sector-specific threat coverage: not optional anymore. Pharma, power grids, BFSI, healthcare, they’re all being hit differently. A generic firewall rule isn’t compliance. Mapping sector threat intel to your stack is now a regulatory demand, not a suggestion. 04. The death of checkbox compliance. 68% of compromised orgs in 2025 were “fully compliant”. But only 12% had active breach simulations in place You can have 100 tools. But, if nobody’s testing them in real-world breach drills, it won’t save you in 2026. 05. From centralised to hybrid monitoring Work-from-anywhere isn’t new. But regulators now want user behavior-based controls that adapt to geolocation, risk context, and device intelligence. 2026 audits will go beyond log files. They’ll ask: “How does your system behave when a user travels from Pune to Patna?” Regulatory audits in 2026 will feel more like red-team simulations. What are you seeing across sectors? Seqrite Quick Heal #CyberSecurity #ThreatIntelligence #XDR #RegTech #CISO #Compliance #CyberRisk #IndiaCyber #BFSISecurity #CriticalInfrastructure #SecurityLeadership

Confession: I'm a nervous public speaker… (yet I’ll make $1M+ from keynotes this year). Here are 9 strategies that turned my deepest fear into a powerful strength: PHASE 1: PREP WORK Strategy 1: Study the Best. We have the world's best speakers at our fingertips. Use them. Find 3-5 speakers you admire. Watch their talks on YouTube at 0.75x speed. Take notes on their structure and pacing, voice modulation, movement and gestures, audience engagement. Strategy 2: Create Clear Structure. Great speakers don't deliver speeches, they tell stories. Map your journey explicitly: opening hook, 3 key points, memorable close. Tell the audience where you're taking them. Strategy 3: Build Your "Lego Blocks." Don't memorize your entire speech. That's a trap. Instead, perfect these moments: your opening 30 seconds, key transitions, punchlines and closers. Practice in segments, not sequences. When things go sideways (they will), you'll adapt instead of freeze. Weird trick: Practice once while walking or jogging. It simulates the heart rate spike you'll feel on stage. PHASE 2: PRE-STAGE Strategy 4: Address the Spotlight. The Spotlight Effect: We think everyone's watching our every move. They're not. Use the "So What?" approach: Name your worst fear, ask "So what if it happens?", realize it's never that bad. You'll stumble? So what. Life goes on. Your family still loves you. Strategy 5: Get Into Character. Create your speaker persona. Ask yourself: What traits do they have? How do they move? What's their energy? Flip the switch. Become that character. It's not fake, it's your best self. Strategy 6: Eliminate Stress. The "Physiological Sigh" kills anxiety fast: Double-inhale through your nose, long exhale through your mouth, repeat 2-3 times. Science-backed. Immediate impact. PHASE 3: DELIVERY Strategy 7: Cut the Tension. Last week, they asked what song I wanted to enter to. I said "Girl on Fire" by Alicia Keys. They thought I was joking. I wasn't. "It's my 1-year-old's favorite song. Figured he'd be more excited to watch if Dad entered to his jam." Instant laughter. Tension gone. Audience on my side. Find your tension breaker. Use it early. Strategy 8: Play the Lava Game. Your pockets and torso are lava. Don't touch them. This forces you to gesture broadly, open your body, project confidence. Big gestures early build momentum. Strategy 9: Move Purposefully. Don't pace like you're nervous. Move like you own the room. Slow. Deliberate. Purposeful. Use movement to create dramatic pauses. Let your words land. Start with one speech, one strategy: Pick your next presentation—could be a team meeting, a toast, whatever. Choose ONE strategy from this list. Master it. Then add another. Public speaking is a muscle. These strategies are your workout plan. The more you practice, the stronger you get. Remember: Everyone gets nervous. The difference is having a system. Now you have one. Use it. Practice it. Watch yourself transform.

The Paradox of Growth: The Bigger You Get, the Less You Know I came across something that stuck with me: When companies scale, they gain users — but lose understanding. Not because they stop caring, but because their customer feedback starts living everywhere — support tickets, sales calls, forums, surveys, social media, and app store reviews. That thought really made me pause. I’ve seen this firsthand. When a company is small, every piece of feedback feels personal — every bug report or review has a face behind it. But as you grow, those voices scatter across platforms and departments. Support sees the frustration, sales hears the hesitation, leadership sees the numbers — and somehow, everyone’s looking at the same customers, but no one’s hearing them anymore. That, in my opinion, is the quiet cost of growth. This is the problem Enterpret is solving — by helping teams stay in tune with their customers even as they scale. Here’s how it works: → It collects real-time customer feedback from 55+ channels — support tickets, sales calls, social media (X, Reddit, Instagram, Facebook), app store reviews, community forums, surveys, Slack, and more. → It analyzes all that feedback using AI and tells you exactly what to fix or build next. → It maps everything through a customer knowledge graph that connects feedback, complaints, and requests by channel, user, and payment data. → It even provides a chat interface where you can directly ask questions, and AI agents that flag bugs or issues automatically. That’s why teams like Notion, Perplexity, Canva, Chipotle, and The Farmer’s Dog use it — to make sure customer voices never get lost in the noise. In my view, the real lesson here isn’t about using more tools — it’s about staying close to the people you build for. Here’s how I’d approach it: ✅ Centralize every piece of feedback — even if it’s messy. ✅ Look for patterns instead of isolated complaints. ✅ Use AI systems like Enterpret to uncover the “why” behind what customers say. Because in the end, growth shouldn’t make you deaf. It should make you listen better — just faster. How does your team make sure you’re hearing what customers really mean, not just what they say? #CustomerFeedback #AIProducts #ProductStrategy #VoiceOfCustomer #Enterpret #Leadership

Most workshop evaluations questions are ineffective. Try these two questions to drive behaviour change and generate insights. In my 23 years of designing and running learning and development experiences, I've found that asking the right questions can be a gamechanger. Especially if you're self-employed. And you want to charge more for your services. Because you drive behaviour chance. So, forget the mundane sliding scale rating: ❌ The session ❌ The material ❌ The facilitators Here are two simple questions that support impact 📝 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐨𝐧𝐞 𝐤𝐞𝐲 𝐚𝐜𝐭𝐢𝐨𝐧 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐭𝐚𝐤𝐞 𝐚𝐬 𝐚 𝐫𝐞𝐬𝐮𝐥𝐭 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩? This question forces participants to commit to a specific action. ↳ It’s not just about learning; it’s about doing. 📝 𝐖𝐡𝐚𝐭 𝐛𝐚𝐫𝐫𝐢𝐞𝐫𝐬 𝐦𝐢𝐠𝐡𝐭 𝐩𝐫𝐞𝐯𝐞𝐧𝐭 𝐲𝐨𝐮 𝐟𝐫𝐨𝐦 𝐭𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐚𝐜𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐜𝐚𝐧 𝐰𝐞 𝐡𝐞𝐥𝐩? This question uncovers potential obstacles. ↳ It also shows that you care about their long-term success, not just the workshop. Why these questions work: ✅ Prompt reflection on learning. ↳ A critical step in the learning process. ✅  Provides proxy measure of impact ↳ Reflections guided to consider action. ✅ Provides insights on obstacles ↳ Allowing you to improve the workshop Next time you run a workshop, ditch the old evaluation forms. Try these questions instead. Support behaviour change Demonstrate impact Increase your fees Give it a go. ~~ ♻️ Share if you found useful ✍️ What other powerful questions do you use in your evaluations?

The most exciting project I worked on in 2023 was boosting registrations for an event. Here is what we did: Context: 5 weeks before the event. Message We benchmarked the event against the competition. We diversified the message, in this case, to move from education to networking and entertainment. Early bird canning This event overdid early birds. Our recommendation was to start marketing price increases instead of price reductions. Inverse psychology that, while stimulating FOMO, contributes to the overall perception of the event. Destination Leverage The destination was under-leveraged. We crafted email and social messages to showcase what the destination offered to stimulate last-minute sign-ups. Reg Software In most cases, reg is not optimized. Making sure every single option to sell better is turned on is paramount. We set up remarketing pixels and group codes. Social We coordinated a campaign to get the whole team to share the event on LinkedIn to boost last-minute peer pressure. LinkedIn is often ignored and it has a major impact on last minute conversions. Ambassador tech We recommended using referral platforms such as InGo, Snoball, or GleanIn. These platforms can be very different in their impact, and some integrate better with specific software. We projected a 30% increase in reg based on a proper implementation. Cart abandonment We found hundreds of abandoned carts and created a sales and email strategy to reach this audience. Understanding why they are not committing or proposing a discount code does wonders. Sources We optimized higher sources of conversions. In this case, email. We devised an email campaign with different levers to pull (community, team discount opportunity, destination showcase). This was key to diversifying the message. We turned this around in two weeks. Objective: achieved. Steal these tactics for your event.

Sustainability Voices to Follow in 2025 🌍 Sharing is caring, and in the realm of sustainability, accessing the right voices can profoundly shape our understanding and actions. This list represents a curated selection of professionals whose work I consider exceptionally insightful and beneficial for anyone looking to deepen their knowledge of sustainable practices in various sectors. David Carlin: Climate and Sustainability Leader, Advisor, and Expert; Founder, D.A. Carlin and Company Vojtech Vosecky: LinkedIn Top Green Voice | The Circular Economist | Helping you make less more! Harald Friedl: Circular economist | Keynote Speaker | Masterclass Coach Roberta Boscolo: Climate & Energy Leader at WMO | Climate Risks & Policy Expert | Advisory Board Member | TEDx Speaker | GTEX IMPACT Leader Elena Doms: CEO at #EARTH, nature tech for land regeneration | Keynote Speaker on Bold Ideas & Nature-Based Innovations Katharine Hayhoe: Climate Scientist | Distinguished Professor, Texas Tech | Chief Scientist, The Nature Conservancy | Author, SAVING US | LinkedIn Top Voice Alessandro Blasi: LinkedIn Top Voice | 115,000+ | Energy - Economy - Sustainability - Climate | Works at IEA, the global leading energy authority Kate Brandt: Google's Chief Sustainability Officer and leads sustainability across Google's operations, products, and supply chains worldwide Sophia Kianni: Founder of Phi | Founder of Climate Cardinals | Stanford | Forbes 30 under 30 | Youngest UN Advisor Adam Elman: Sustainability Director at Google | Previously leading sustainability at Amazon, M&S (Plan A), and Klockner Pentaplast Dan Sherrard-Smith: CEO | Dragons' Den best ever deal | Founder -> impact | Creates tools for how to leverage LinkedIn to grow quality leads, income & impact Oliver Bolton: CEO at Earthly | Optimistic Keynote Speaker | Host of Wilding Earth | On a mission to Restore >1% of the Planet by 2030 This list is built on the personal relevance of the content creation from these individuals; however, I recognize that many names are missing here, each equally deserving of mention for their contributions to sustainability. #sustainability #sustainable #business #esg #climatechange #education