Communication

85% feel anxious stepping in front of an audience. And that’s perfectly normal. But here’s the thing: Leadership isn’t about having the loudest voice – it’s about commanding attention with confidence and clarity. Here’s how to do exactly that - even if speaking in public makes you nervous: 🔹 Grab Attention Fast You only get 10 seconds before people switch off. Skip the “Thanks for having me.” Lead with something bold, surprising, or personal. 👉 Example: “Everything you believe about leadership? It’s likely wrong.” 🔹 Command the Stage Your non-verbal cues speak before you open your mouth. Stand upright, hold eye contact, and pause intentionally. This signals authority - even if you’re nervous inside. 🔹 Slow Down and Stay Clear Anxious speakers often race through words. Slow down. Keep sentences sharp and pause often.  Remember: Impactful communication is about connection, not perfection. 🔹 Create Interaction, Not a Performance Forget memorizing scripts. Instead, invite your audience into the conversation.  👉 Example: “Who here has faced this challenge before?” 🔹 Leverage the BMW Principle True confidence = Body + Mind + Words working in harmony. BODY: Breathe, ground yourself, and use meaningful gestures. MIND: Focus on serving your audience, not impressing them. WORDS: Be clear, avoid fillers, and embrace pauses. 👉 Example: Before stepping up, pause, ground your feet, and remind yourself – they need this message. 🔹 Handle Q&A Like a Leader Q&A often derails weak communicators.  Use the ABC Technique to stay on message: A: Answer briefly. B: Bridge to your key point. C: Communicate with clarity. 🔹 Close with Impact Too many talks fade at the end. Be intentional. End with a single clear takeaway and inspire action.  👉 Example: “If you remember one thing — let it be this: [insert key idea here].” Leadership isn’t about loving public speaking. It’s about making people listen. 💡 What’s your best tip for owning the room? Share it below ⬇️ 📌 Follow me, Oliver Aust, for daily leadership communication insights that make people listen.

I got fired twice because I had poor soft skills. Then, I became VP at Amazon, where my job was more than 80% based on soft skills. This was possible because I stopped being an outspoken, judgmental critic of other people and improved my soft skills. Here are 4 areas you can improve: Soft skills are one of the main things I discuss with my coaching clients, as they are often the barrier between being a competent manager and being ready to be a true executive. Technical skills are important, but soft skills are the deciding factor between executive candidates a lot more than technical skills are. Four “soft skill” areas in which we can constantly improve are: 1) Storytelling skills Jeff Bezos said, “You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter.” The same is true for you as a leader. You can have the best skills or best ideas, but if you can’t communicate through powerful storytelling, no one will pay attention. 2) Writing Writing is the foundation of clear communication and clear thinking. It is the main tool for demonstrating your thinking and influencing others. The way you write will impact your influence, and therefore will impact your opportunities to grow as a leader. 3) Executive Presence Executive presence is your ability to present as someone who should be taken seriously. This includes your ability to speak, to act under pressure, and to relate to your team informally, but it goes far beyond any individual skill. Improving executive presence requires consistently evaluating where we have space to grow in our image as leaders and then addressing it. 4) Public Speaking As a leader, public speaking is inevitable. In order the get the support you need to become an executive, you must inspire confidence in your abilities and ideas through the way you speak to large, important groups of people. No one wants to give more responsibility to someone who looks uncomfortable with the amount they already have. I am writing about these 4 areas because today’s newsletter is centered around how exactly to improve these soft skills. The newsletter comes from member questions in our Level Up Newsletter community, and I answer each of them at length. I'm joined in the newsletter by my good friend, Richard Hua, a world class expert in emotional intelligence (EQ). Rich created a program at Amazon that has taught EQ to more than 500,000 people! The 4 specific questions I answer are: 1. “How do I improve my storytelling skills?” 2. “What resources or tools would you recommend to get better in writing?” 3. “What are the top 3 ways to improve my executive presence?” 4. “I am uncomfortable talking in front of large crowds and unknown people, but as I move up, I need to do this more. How do I get comfortable with this?” See the newsletter here: https://lnkd.in/gg6JXqF4 How have you improved your soft skills?

In the U.S., you can grab coffee with a CEO in two weeks. In Europe, it might take two years to get that meeting. I ’ve spent years building relationships across both U.S. and European markets, and if there’s one thing I’ve learned, it’s this: networking looks completely different depending on where you are. The way people connect, build trust, and create opportunities is shaped by culture-and if you don’t adapt your approach, you’ll hit walls fast. So, if you're an executive expanding globally, a leader hiring across regions, or a professional trying to break into a new market-this post is for you. The U.S.: Fast, Open, and High-Volume Americans love to network. Connections are made quickly, introductions flow freely, and saying "let's grab coffee" isn’t just polite—it’s expected. - Cold outreach is normal—you can message a top executive on LinkedIn, and they just might say yes. - Speed matters. Business moves fast, so meetings, interviews, and hiring decisions happen quickly. But here’s the catch: Just because you had a great chat doesn’t mean you’ve built a deep relationship. Trust takes follow-ups, consistency, and results. I’ve seen European executives struggle with this—mistaking initial enthusiasm for long-term commitment. In the U.S., networking is about momentum—you have to keep showing up, adding value, and staying top of mind. In Europe, networking is a long game. If you don’t have an introduction, it’s much harder to get in the door. - Warm introductions matter. Cold outreach? Much tougher. Senior leaders prefer to meet through trusted referrals—someone who can vouch for you. - Fewer, deeper relationships. Once trust is built, it’s strong and lasting—but it takes time to get there. - Decisions take longer. Whether it’s hiring, partnerships, or leadership moves, things don’t happen overnight—expect a longer courtship period. I’ve seen U.S. executives enter the European market and get frustrated fast—wondering why it’s taking months (or years!) to break into leadership circles. But that’s how the market works. The key to winning in Europe? Patience, credibility, and long-term thinking. So, What Does This Mean for Global Leaders? If you’re an American executive expanding into Europe… 📌 Be patient. One meeting won’t seal the deal—you have to earn trust over time. 📌 Get introductions. A warm referral is worth more than 100 cold emails. 📌 Don’t push too hard. European business culture favors depth over speed—respect the process. If you’re a European leader entering the U.S. market… 📌 Don’t wait for permission—reach out. People expect direct outreach and initiative. 📌 Follow up fast. If you’re slow to respond, the opportunity moves on without you. 📌 Be ready to show value quickly. Americans won’t wait months to see if you’re a fit. Networking isn’t just about who you know—it’s about how you build relationships. #Networking #Leadership #ExecutiveSearch #CareerGrowth #GlobalBusiness #US #Europe

Pragmatic, unglamorous innovations are often the most useful. For example, consider NLP to label patient messages rather than Gen AI to answer them. In late 2022, Kaiser started applying its home-grown natural language processing (NLP) algorithms to label patient portal messages with categories such as admin question, medication issue, skin condition, and emergency. Over a five-month study period, the NLP labeled more than 3.6 million messages. Roughly 40% (1.5 million) of these messages were flagged and directed to a centralized “desktop medicine” team, which resolved them before they ever reached the patients’ personal PCP/nurse’s inbox. Pairing a (now) relatively unglamorous type of AI with a pragmatic team-based workflow meaningfully improved this vexing aspect of care. Compare this to the more headline-grabbing efforts to use GenAI to draft responses to patient messages, which has been disappointing so far. At Stanford, clinicians only used 20% of GPT-generated drafts. These drafts did not save physicians time nor reduce turnaround time [doi:10.1001/jamanetworkopen.2024.3201]. At UC San Diego, clinicians who used ChatGPT drafts paradoxically spent 22% more time reading messages/drafts and did not respond any faster [doi:10.1001/jamanetworkopen.2024.6565]. Though I believe GenAI drafts will be useful one day, physicians and nurses overloaded with patient messages need help now. (We must also recognize that editing GenAI drafts is sometimes harder than writing a response from scratch). All this to say, it’s often best to pick the lower-hanging fruit first. Also, tech alone is rarely the solution. What really made a difference at Kaiser was pairing NLP labels with a practical workflow and appropriately resourced centralized (“Desktop Medicine”) team that took work off their physician colleagues’ plates. #healthcareai #patientmessaging #healthcareonlinkedin https://lnkd.in/g5ycmxGb

When Ozan Varol first became a law professor, he’d pause mid-lecture and ask: “Does anyone have any questions?” -Crickets- He assumed he nailed the lesson. But the exam results said otherwise. So he ran an experiment. Instead of asking if anyone had questions, he said: “That was confusing. I’m sure a bunch of you have questions. Now’s the time to ask.” Suddenly—hands shot up. Why did that work? Because it did 3 powerful things: 1. Normalized confusion 2. Created psychological safety 3. Made it feel okay to not “get it” Students weren’t silent because they understood… They were silent because they were scared to speak. This isn’t just for professors. Doctors can say: “I know I used a lot of medical jargon—what questions do you have?” Leaders can say: “That was a tough quarter. I know we’re all facing challenges—what’s come up for you?” People don’t speak up because they don’t want to look weak. Not in front of peers. Not in front of bosses. Not in front of future collaborators. Your job isn’t just to ask questions. It’s to create the conditions for honest answers. The goal isn’t “Who has questions?” The goal is: “How can I make asking questions feel safe, smart, and expected?” Final takeaway from Ozan: Breakthroughs don’t start with smart answers. They start with better questions. Asked the right way. At the right time. To the right people. What’s one question you’ve been asking the wrong way? Reply below—let’s rewrite it together. 👇

Recently, I made a post about building an online presence and creating content on LinkedIn & Instagram, and I received so many questions like: 👉 How can we create engaging content? 👉 Is there any right time to post? So, let’s talk about it! First of all, there’s no fixed rule that guarantees rapid growth on any platform. From my experience, the key is simple: Create what your audience needs. But how do you figure out what your audience actually wants? 1️⃣ Pick 5-10 verticals (topics) you want to post about – This helps you stay consistent and gives variety to your content. 2️⃣ Post regularly and rotate between these topics – Try this for at least 30-45 days. This gives you enough data to analyze what’s working and what’s not. 3️⃣ Analyze your best-performing posts – Once you have a good number of posts, check which ones got the most engagement. Identify patterns in topics, formats, and writing styles that work best. 4️⃣ Test different content formats – Try text posts, carousels, polls, short videos, and storytelling-style posts. Experimenting will help you understand what your audience enjoys the most. 5️⃣ Hook your audience in the first 2-3 lines – The first few lines decide whether someone will stop scrolling or move on. Start with a question, bold statement, or interesting fact to grab attention. 6️⃣ Keep your content concise and easy to understand – Avoid overcomplicating things. The simpler and clearer your message, the better engagement you’ll get. 7️⃣ Use pointers in your posts – Structured content is easier to read and keeps people hooked till the end. 8️⃣ Engage with your audience – Reply to comments, ask questions, and keep the conversation going. Engagement builds a loyal audience over time. 9️⃣ Find the right posting time (but don’t overthink it) – Different audiences are active at different times. Test different time slots to see when your posts get the best reach. LinkedIn engagement is usually higher on weekdays, while Instagram tends to perform well in the evenings. 🔟 Stay consistent & have patience – Many people give up too soon when they don’t see instant engagement. The truth is, it takes time to build an audience. Keep posting, refining your strategy, and improving with each post. At the end of the day, there’s no perfect formula—the more you experiment, the better you’ll understand what works. Keep posting, keep learning!

Most people think storytelling is just for writers and filmmakers. But the best business leaders know better. They use stories to close deals, inspire teams, and build movements. After studying how the best in the world communicate, I noticed something fascinating. They don't wing it. They use specific frameworks that turn messages into movements. 💡 The Pixar framework? It turns any change story into something memorable. "Once upon a time, retail was only in stores. Every day, people drove to shop. One day, Amazon changed everything." Simple. Memorable. Powerful. 💡 Simon Sinek's Golden Circle works because humans buy into purpose before products. Start with why you exist. Then show how you're different. Finally, reveal what you deliver. Watch how Apple does this in every launch. 💡 The StoryBrand approach flips traditional marketing. You're not the hero. Your customer is. You're just the guide helping them win. 💡 The Hero's Journey isn't just for movies. It brings founder stories to life. The call to adventure. The obstacles faced. The transformation achieved. We see ourselves in their struggle. 💡 Three-Act Structure works because our brains naturally think this way. Setup. Conflict. Resolution. Beginning. Middle. End. It's how humans have shared knowledge forever. 💡 ABT (And, But, Therefore)? It's beautifully simple. Here's the situation AND here's the context. BUT something changed. THEREFORE here's what happens next. Clear thinking in three beats. These aren't scripts to memorize. They're lenses to see through. Each one helps you connect differently. Each one moves people in unique ways. The magic happens when you know which framework fits which moment. And sometimes, when you blend them together. Which one are you trying this week? ♻️ Repost if this resonates with you. Follow Desiree Gruber for more insights on storytelling, leadership, and brand building.

🧏🏽 How To Design For Deaf People. Practical guidelines to keep in mind for 466 million people who have some kind of deafness ↓ ✅ 90–95% of deaf people come from hearing families. ✅ Deafness often occurs due to exposure to loud noises. ✅ Not only at birth; emerges with age, disease, accidents. 🚫 You can see only around 30% of words by lip reading. 🚫 Most deaf people don’t know any sign language. 🚫 There is no universal sign language: they differ worldwide. ↳ E.g. British signers usually don’t understand American signers. ↳ Many sign languages have dialects that are hard to read. ↳ For many people, a spoken language is their second language. ✅ Not all deaf people are fluent signers, and need visual clues.  ✅ Sign language is 4-dimensional: facial expression + 3D space. 🚫 Don’t make phone required, or the only way of contact. ✅ Support text alternative for any audible alerts or notices. ✅ Include desc of non-spoken sounds (rain, laughter). ✅ For audio/video, add a transcript and closed captions. ✅ Clearly identify each speaker on the audio and video. When we think about people who are deaf, we often assume stereotypes — e.g. “disabled” older adults with hearing aid. That’s very far from the truth. Many Deaf people don’t see themselves as disabled at all, but as a cultural linguistic minority. Keep in mind that many deaf people use spoken language of their country as their second language. So to communicate with a deaf person, it’s best to ask by writing down. Don’t ask how much a person can understand, and if they can lip read you. And: avoid the term “hearing impairment” when speaking about users who are deaf or hard of hearing. Instead, use the words “Deaf” (most of their lives), “deaf" (became deaf later in life) or “hard of hearing” (HoH) (some but not complete hearing loss). Don’t assume that every deaf person can lip read. You can see only about 30% of words on someone’s mouth. That’s why many deaf people need additional visual cues, like text or cued speech. Deafness ranges across a continuum: from minor to moderate to profound hearing loss. It can also be situational and temporary, as people with “normal” hearing (0 to 25 dB hearing loss) will always encounter situations where they can’t hear — e.g. due to background noise. Useful resources: Beyond Video Captions and Sign Language, by Svetlana Kouznetsova https://lnkd.in/dMeU9SAe Designing For Deaf People Helps Everyone, by Marie Van Driessche https://lnkd.in/dBj6e4nJ Best Practices For CC and Subtitles UX, by Vitaly Friedman https://lnkd.in/e26EKXph Web Accessibility for Deaf Users https://lnkd.in/dpv_n-4J Inclusive Design Toolkit https://lnkd.in/dc6RDhcR What It’s Like To Be Born Hard of Hearing, by Twanna A. Hines, M.S. (Substack) https://lnkd.in/dkNJC8_v #ux #accessibility

Your LinkedIn posts are not getting views. Know why? No one's clicking on the 'see more' button. Only one thing can fix that.. Hooks. Here's how to fix them: 1. Numbers: Specific numbers grab attention.  Instead of saying: "I gained a lot of impressions recently," Try: "I gained 500,000+ post impressions in just one week after applying Jeff Bezos’ writing rules. Or: "Over 141 'no’s' later, here’s what I learned about persistence.” 2. Show you know what you're talking about  Instead of :"I’ve worked with many clients," Try: "Working with over 200 founders taught me this: simplicity wins in video scripts.” Or: "Over 500k followers and 150+ successful clients later, here’s my framework for standing out. 3. Curiosity Triggers: Create a knowledge gap that makes readers want to learn more.  Instead of: "Does your phone listen to you?" Try: "Have you ever found yourself bombarded with ads for something you just mentioned in a conversation? I tested this for 10 days, and here’s what I found." 4. Give clear value: Show readers exactly what they’ll gain.  Instead of: "Here’s why LinkedIn matters," Try: "If you’re only using LinkedIn to find jobs, you’re missing out on $10,000 (minimum) annually. Let me explain how." 5. Unpopular/Contrarian Opinion: Challenge conventional wisdom.  Instead of: "Quality over quantity is important," Try: "We’re conditioned to believe that ‘quality > quantity’ is the right strategy, but when you’re just starting out, that’s the wrong approach." 6. Structural Hooks: Frameworks create instant engagement. Instead of: "I have some tips for you," Try: "6 mistakes that cost me $100,000—and how you can avoid them."  Or: "The 7 rules of writing that gave me 500k+ impressions in one week." 7. Keep it short: Keep hooks concise mostly under 3 lines because only that part is visible to the reader at first. 8. See other people's hooks that worked or went viral and take inspo from it. But keep in mind that your entire post must deliver value. The hook gets them to stop scrolling, but the content keeps them reading. #linkedin

Most relationships don’t die from conflict. They die from lack of context. We all know this truth: The quality of your life is deeply tied to the quality of your relationships. But here’s something we don’t talk about enough: The speed with which we build trust in those relationships can be a game-changing advantage. And the not-so-secret key to speeding up trust? Context. When I’ve taken the time to offer context—about what I’m feeling, why I’m acting a certain way, or where I’m coming from—relationships have almost always deepened. When I haven’t? They’ve often faded. Or worse, broken. And it usually happens slowly. Two people talk every day. But over time, the conversations flatten. Not because they care less, but because they stopped sharing context. And when that context fades, connection quietly disappears too. No matter what kind of relationship—friendship, work, family, romantic—when context is missing, connection starts to wither. And when context is shared, even simple moments turn meaningful. Let me show you what I mean. ⸻ Conversation A Alex: Hey, how’s it going? Jordan: All good. You? Alex: Can’t complain. They smile. Maybe chat a bit. But nothing meaningful gets exchanged. It’s polite. Safe. And very forgettable. If this becomes a repeated pattern, the relationship starts to erode. Not because of malice. But because of a lack of shared context. Now flip it. ⸻ Conversation B Alex: Hey, how’s it going? Jordan: Honestly? I’m okay, but a little off today. Alex: Oh? Say more! Jordan: I’ve been juggling too much. Work’s fine, but I feel like I’m constantly reacting instead of thinking deeply. It’s starting to wear on me. Alex: I know exactly what you mean—I felt that way for weeks. Want me to share what helped? … That tiny bit of vulnerability changed everything. The conversation didn’t just pass time. It built trust. It added context. And it strengthened connection. It gave the other person a texture of what you are thinking and feeling. ⸻ We often hold back from sharing what we’re really feeling because we assume it’s “too much” or “too boring.” We say to ourselves, why would that even be interesting to the other person. They are going through so much. But here’s the thing: You’re not oversharing. You’re not burdening them. You’re letting someone in. You’re giving them a map of your life. A deeper understanding. A chance to really know you. If someone cares about you—and wants to build something real with you—context isn’t noise. It’s essential nourishment. One conversation with context might be interesting. But 50 conversations with context? That’s how trust and familiarity is built to create a strong bond. That’s how teams click. That’s how friendships last. So remember this: Don’t deprive people of context. You’re not just talking about your day. You’re building something that will enrich both your lives. Set context. It matters. And it’s one of the most generous—and underrated—gifts we can give each other.