Evaluating Outcomes of Negotiation

11 negotiation tips I wish I knew when I started in sales: 1. Forget what they're asking for. Uncover the underlying need. Your buyer's 'ask' is a means to an end. What's their end? If you uncover that, you can find a solution. If you don't, it's impossible to negotiate. You can only haggle. 2. How you explain your pricing can either prevent or create objections. Bad way: "We charge $1k/seat and have a 5 seat min." Better way: "Our initial pricing is $5,000, and that covers you up to your first five users." 3. Quantify the business value. Do this before you negotiate. A $100,000 price tag looks like a lot to anybody. But a $10 million problem makes $100k look like nothing. 4. Establish 'must have' differentiation. Naive sellers think quantifying value is enough to win. It's not. Because if your buyer thinks your competitor can deliver the same value, but they're 50% of your price? You're toast. 5. A motivated champion is your best defense against procurement. Procurement grinding you down on price? Nothing like a champion to exercise their political capital. Creating champions is a skill. Learn it. 6. Multi-threading is your best "deal insurance." What happens if that champion gets canned? That's a lonely place to be. Building a multi-threaded network in a deal is your best insurance policy. 7. Begin the negotiation session by summarizing the business value. It's easy to argue over price in a vacuum. “II thought I’d spend the first few minutes summarizing the key elements of our partnership so we’re on the same page. Fair?” Remind them what's at stake. 8. Put the onus on your buyer. When you run into an issue, ask them a question. "What do you think is the best way for us to find a win/win?" Get them to solve the problem. They'll feel in control. 9. Never agree to a concession without knowing what comes next. Your buyer asks for a 10% discount? Great. You have authority to give it. But don't yet. Instead ask this: "If we came to an agreement on price, still has to happen before partnering together?" Most likely, they have more asks. Get all of those on the table before responding to a single one. 10. Give your concessions in decreasing increments. If your first concession is 10% off, then your next one is another 10% off, guess what? Your buyer thinks they can get yet another 10% off. But if your first concessions is 10% off, and your next concession is 3% off, your buyer feels they're at the end. 11. Isolate price resistance into 1 of 3 buckets: "Usually if people have an issue at price at this stage, it's for 1 of 3 reasons: First, you don't see the value. Second, you do see the value, but you have some sort of constraint. Third, you're just trying to get the best deal you can. Which of these is true for you?" Solve accordingly based on their answer. What tips would you add?

A true story: Last year, I lost a deal I thought I had already won. Everything looked perfect on paper. I walked into the final conversation thinking it was just a formality. It wasn’t. Midway through, the other side said something I still remember: "This works for you, but I don’t know how this works for us internally." The deal collapsed 2 days later. Not because the offer was bad. But because I was negotiating for victory, not sustainability. Recently, while reading about the India–US Interim Trade Agreement, I realised how world-class negotiators think very differently. And surprisingly, these lessons have nothing to do with politics as they apply to salary talks, client deals, vendor contracts, and everyday professional conversations. Here are 3 lessons that changed how I see negotiations: 📌 Downside Protection > Upside Maximisation India didn’t start with “How much can we gain?”They started with “What can we not afford to lose?” Strong negotiators define their red lines first. Once risks are capped, you negotiate with clarity not desperation. Before your next negotiation, ask: 👉 What are my non-negotiables? 👉 What outcome would make this deal not worth it? Sometimes knowing what you’ll walk away from is more powerful than knowing what you want to win. 📌 The “Golden Bridge” Principle The agreement works because both sides can say, “We won.” India gets tariff reductions. The US gets market access. People don’t just need good deals. They need deals they can justify internally. Great negotiations aren’t about overpowering. They’re about designing outcomes where everyone walks away with dignity. 📌 Interim is a Strategy, Not a Compromise We’re obsessed with closing everything instantly. But sometimes the smartest move is: ✔ Pilot projects ✔ Trial collaborations ✔ Short-term agreements ✔ Phased rollouts Sustainable growth is rarely loud. It’s slow, intentional, and well thought out. The best negotiators I’ve seen aren’t aggressive. They’re patient. And they ensure that when the deal ends the relationship doesn’t. What’s one negotiation lesson life or work has taught you the hard way? #indiaUSJointStatement

They thought they had no choice. That’s why they almost gave in. I was in the room when it happened. A client (let’s call them Pollocks Pipelay) had been working with the same supplier for years. Solid relationship, reliable service. But one day, the supplier walked in and said: "𝙒𝙚’𝙧𝙚 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙞𝙣𝙜 𝙥𝙧𝙞𝙘𝙚𝙨 𝙗𝙮 𝟯𝟬%. 𝙉𝙤𝙣-𝙣𝙚𝙜𝙤𝙩𝙞𝙖𝙗𝙡𝙚." Immediate silence and panic. They needed this supplier - They started calculating how to absorb the cost - There was no backup - No safety net Then I asked the team: "𝙒𝙝𝙖𝙩 𝙝𝙖𝙥𝙥𝙚𝙣𝙨 𝙞𝙛 𝙮𝙤𝙪 𝙬𝙖𝙡𝙠?" Nobody had an answer! I aimed to shift their view from fear to power Most negotiators consider a Fallback Plan (BATNA) a concept The best negotiators 𝙬𝙚𝙖𝙥𝙤𝙣𝙞𝙨𝙚 it. - We took a step back - We mapped the fundamental alternatives - We found a smaller but reliable European supplier Was it perfect? No Was it good enough to remove the fear of walking away? Absolutely At the next meeting, Pollocks Pipelay didn’t beg for a price adjustment Instead, they confidently said: "𝙒𝙚’𝙧𝙚 𝙬𝙚𝙞𝙜𝙝𝙞𝙣𝙜 𝙤𝙪𝙧 𝙤𝙥𝙩𝙞𝙤𝙣𝙨, 𝙗𝙪𝙩 𝙬𝙚 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙢𝙖𝙠𝙚 𝙩𝙝𝙞𝙨 𝙬𝙤𝙧𝙠" You should have seen the supplier’s face The power dynamic instantly flipped: - Pollocks Pipelay secured better payment terms - The supplier dropped their price increase entirely - They knew they’d never be backed into a corner again I see this mistake constantly. Smart professionals walking into negotiations without a strategic fallback plan → 85% of negotiators lack a strong fallback plan →Those who anchor first with a solid BATNA secure deals 26% closer to their goals →Having a fallback plan reduces bad deals by 40% while preserving relationships Yet so many people still fear walking away. Make your Fallback Plan your power move 1️⃣ Before the negotiation: Identify at least two real alternatives. Don’t rely on assumptions. Map your ZOPA (Zone of Possible Agreement). Study their BATNA—what are their options if you walk? 2️⃣ During the negotiation: Signal strength (“We’re weighing options, but I’d like to find common ground”) Stay flexible—adjust if new information emerges. 3️⃣ After the negotiation: Document what worked. Refine your BATNA for next time. The Best Negotiators Don’t Fear Walking Away—𝗧𝗵𝗲𝘆 𝗙𝗲𝗮𝗿 𝗦𝗲𝘁𝘁𝗹𝗶𝗻𝗴 𝗳𝗼𝗿 𝗟𝗲𝘀𝘀. Don't be aggressive in negotiations. Just know your worth and your options. Think about your negotiations. Do you have a Fallback Plan? Or just hope for the best? Have you ever been in a deal where you felt trapped but found a way out? Or maybe you’ve walked away, and later realized it was the best move you could’ve made? Drop your story in the comments. Let’s talk about how having (or not having) a fallback plan (BATNA) changed your outcome.

𝐈𝐧 𝐯𝐞𝐧𝐝𝐨𝐫 𝐧𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧𝐬, 𝐟𝐚𝐢𝐥𝐢𝐧𝐠 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐲𝐨𝐮𝐫 𝐧𝐮𝐦𝐛𝐞𝐫𝐬 𝐢𝐬 𝐚 𝐝𝐢𝐫𝐞𝐜𝐭 𝐭𝐡𝐫𝐞𝐚𝐭 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭’𝐬 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. Preparation is the backbone of every successful vendor negotiation. When you understand your costs, set clear terms, and align on value, you’re building not just a contract but a reliable partnership. Here are some of the best practices we have learned for effective vendor negotiations at Venwiz: 1. 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐄𝐬𝐭𝐢𝐦𝐚𝐭𝐞𝐬: Arriving at project cost estimation through detailed cost analysis sets a solid foundation. Use methods like Zero-Based Costing for detailed estimations, apply inflation adjustments to the last purchase cost, or use weighted averages from multiple quotes. When vendors see that you know your numbers, it builds credibility and respect, setting the stage for more productive discussions.     2. 𝐒𝐞𝐭 𝐂𝐥𝐞𝐚𝐫, 𝐀𝐜𝐡𝐢𝐞𝐯𝐚𝐛𝐥𝐞 𝐓𝐞𝐫𝐦𝐬: Define concrete targets for service levels, timelines, and ceiling costs. A well-defined service agreement—including specifics like payment schedules, quality & safety standards, and warranty terms—establishes a strong foundation. This clarity avoids misunderstandings and creates a structure that supports efficient, respectful negotiations.     3. 𝐋𝐨𝐨𝐤 𝐁𝐞𝐲𝐨𝐧𝐝 𝐁𝐮𝐝𝐠𝐞𝐭 𝐭𝐨 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐕𝐚𝐥𝐮𝐞: Budget matters, but so does value alignment. Quality vendors look for clients who understand this. Show commitment by offering flexibility in terms, such as adjusting payment timelines or considering future projects. If a vendor can provide an extended warranty or additional service terms, it may justify a slightly higher costs if it aligns with your project’s goals.     4. 𝐇𝐚𝐯𝐞 𝐚 𝐁𝐀𝐓𝐍𝐀 (𝐁𝐞𝐬𝐭 𝐀𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞 𝐭𝐨 𝐚 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐞𝐝 𝐀𝐠𝐫𝐞𝐞𝐦𝐞𝐧𝐭): Always have a clear fallback plan. A strong BATNA isn’t just a backup; it’s a powerful leverage tool that ensures you’re negotiating from a position of confidence rather than necessity. In vendor relationships, the best negotiations are built on value, transparency, and mutual respect. When both sides understand the stakes and goals, you pave the way for enduring partnerships that drive long-term results. 𝐖𝐡𝐚𝐭 𝐧𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐡𝐚𝐯𝐞 𝐲𝐨𝐮 𝐟𝐨𝐮𝐧𝐝 𝐦𝐨𝐬𝐭 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐢𝐧 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐬𝐭𝐫𝐨𝐧𝐠 𝐯𝐞𝐧𝐝𝐨𝐫 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬? 𝐋𝐞𝐭’𝐬 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐞𝐚𝐜𝐡 𝐨𝐭𝐡𝐞𝐫—𝐬𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐢𝐩𝐬 𝐛𝐞𝐥𝐨𝐰! #Venwiz #CapEx #Procurement

For the first time, different negotiation styles were compared inside the same negotiation — live, objectively, and with AI. This study was conducted and run live on LinkedIn by the team behind Negotiations for Project Managers – Effective Negotiations Using AI (2025), led by Misael Castro Rosas. This is the second independent exercise in the last month, using the same setup, where SMARTnership Negotiation delivered the strongest collaborative and value-generating outcome compared to other leading negotiation models. What matters is not the result itself — but how it was measured. What has changed Until recently, comparing negotiation approaches objectively was extremely difficult. AI now makes it possible to evaluate different negotiation styles inside the same negotiation, under identical conditions — not different cases, facilitators, or subjective interpretations. What the study tested Three well-known negotiation approaches were applied to one identical scenario: Chris Voss – Tactical Empathy Jordan Belfort – Straight Line Persuasion Dr. Keld Jensen’s SMARTnership The case was deliberately realistic: Engineering requested a $900K investment Finance targeted a $544K cost reduction Leadership needed to protect $12M in annual revenue AI was used to assess behavior, collaboration, decision quality, and value creation. What the comparison showed Each approach delivered what it was designed to deliver: Chris Voss' Tactical Empathy reduced tension and built trust, but only partially resolved the economic challenge. Jordan Belfort's Straight Line Persuasion drove fast decisions, with higher relational and financial risk. Dr. Keld Jensen’s SMARTnership introduced transparency, shared ownership, joint ROI tracking, and benefit-sharing — producing the most balanced and sustainable outcome. This wasn’t an opinion. It was the same negotiation, compared objectively. Why this matters For decades, negotiation models have been debated through stories and personal preference. AI now allows a tougher question: Which approach actually performs best when value, trust, collaboration, and long-term outcomes are measured side by side? For the second time in a month, independent exercises point in the same direction. Final thought If a negotiation approach cannot be evaluated objectively, it will eventually be replaced by one that can. The full text is attached for download for those who want to go deeper. Next time you select a negotiation trainer or advisor, inquire about the tangible financial results they have delivered for their clients. #negotiation The Program on Negotiation at Harvard Law School #trust BMI Executive Institute Global Gurus Taha Farhan Tine Anneberg Gražvydas Jukna Juan Manuel García P. Jason Myrowitz Allan Jensen World Commerce & Contracting Tiffany Kemp Moïse NOUBISSI

Two weeks before contract signature, my incumbent supplier added £240,000 to the price. And I was meant to be on a flight to Spain. 9 months of procurement work Countless stakeholder workshops. A high-profile transformation hanging in the balance Now, my “done deal” had just exploded in cost Egg about to be smeared all over my face My CIO was saying: “We can’t delay. Just make it happen.” Instead of wine with my husband and parents in Alicante, I was pacing my flat in Manchester. Back then, I had plenty of negotiation tactics in my head. But my “strategy” was really just random acts of tactics. A push-back here A vague threat to re-tender there An awkward silence for good measure There was no system No process Just grasping Since then, I’ve built a step-by-step procurement negotiation framework I use whenever a supplier tries to move the goalposts. Here are my first 4 with real procurement examples: 1️⃣ Re-anchor to value before price Suppliers want you focused on the increase. You want them focused on the deal. "Before we talk numbers, let’s recap what’s on the table so we’re aligned." Spend 3-4 minutes on: 🔹The business problem 🔹Why they were selected (unique capabilities) 🔹The agreed scope 🔹The business impact if delayed Example: "This upgrade eliminates £500k a year in manual workarounds and is on track for a Q4 launch, which is critical for your client references in this sector." Now a pure “price increase” conversation is twice as hard for them to win. 2️⃣ Get all the asks on the table When you re-anchor, they’ll hit you with one demand. Example: "We need two extra consultants to meet your timeline." Don’t solve it yet. "If we worked with you on that, what else would be in the way of moving forward?" Keep asking until they say: “Nothing else.” Then confirm: "So if we resolved X, Y, Z, there’s nothing else stopping us from signing?" 3️⃣ Stack rank their demands Suppliers will give you a laundry list, new resources, extended payment terms, travel expenses.... Make them prioritise: "Which is most important to you, and which least?" Now you can decide where to give a little to protect what really matters. 4️⃣ Uncover the real driver If you negotiate only on what they ask for, you’re bartering. You need the why. Example: "What’s driving the need for two extra consultants?" 🔸Maybe they’re short-staffed 🔸Maybe it’s risk avoidance 🔸Maybe they’ve overpromised internally Once you know, you can: 💠 Offer your own project resources for certain tasks 💠 Shift non-critical deliverables to phase two 💠 Negotiate a capped rate for the additional consultants That 2016 project? The supplier walked away with scope they could deliver comfortably. We walked away £180k under their revised ask. And I still caught the last two days with my family in Spain. -- Enjoyed this? I write more Procurement stories in my newsletter. Link in my highlights.

One of the most valuable skills I’ve learned over the years isn’t how to “win” a negotiation, it’s how to create more value from it. Because in high-stakes negotiations, the real risk isn’t losing the deal. It’s settling for the wrong one or leaving value on the table because you didn’t ask for enough. Dr. Victoria Husted Medvec at Kellogg offers a framework I’ve found incredibly useful. Her approach to negotiation goes beyond tactics — it’s about shaping outcomes that create value on both sides. A few of her core principles that have stuck with me: - Know your true objectives. Not just price — but business value, differentiation, and long-term relationship impact. - Don’t get stuck on a single issue. Bring multiple variables to the table so you can trade, not just concede. - Set the tone and direction of the negotiation. Understanding the other side’s BATNA (Best Alternative to a Negotiated Agreement, a backup plan) gives you leverage and clarity. - Offer multiple equivalent proposals. Presenting three strong options reveals their priorities while keeping you in control. - Lead the conversation in their language. Frame your proposal as a solution to their problems — not just your ask. Negotiation is rarely just about facts and numbers. It’s about psychology, timing, and trust. In my experience, the best negotiators aren’t the ones who “win” at the other’s expense. They’re the ones who walk away having built a relationship — and expanded the pie. What’s the most effective negotiation strategy you’ve ever used or seen in action?

This is how the best negotiators win. (By understanding people) Not tricks. Real human leverage. → Appeal to basic human needs People want safety, respect, and progress. Speak to what helps them feel secure or valued. Logic lands better when emotions feel understood. → Find your unfair advantage Know what makes you hard to replace. It could be insight, timing, trust, or experience. Lead with that, not credentials. → Understand their motivation Ask what really matters to them. Not the surface reason, the real driver. Negotiation shifts when you know their why. → Keep your emotions in check Strong reactions weaken your position. Calm creates authority. The steadier person usually leads the outcome. → Remain positive Tension closes doors. Optimism keeps the conversation moving. Tone matters more than words. → Leverage reciprocity Give something small on purpose. People naturally want to return the favor. Fairness carries weight. → Use time to your advantage Deadlines change behavior. Urgency reveals priorities. Time applies pressure without force. → Use mirroring Reflect their words or posture lightly. It shows understanding. Familiarity builds trust. → Prepare for objections Expect resistance. Think through responses in advance. Preparation removes doubt. → Use silence strategically Stop talking sooner than feels natural. Silence invites the other person to fill the gap. Often, they reveal what matters most. Negotiation is not about winning. It is about clarity, timing, and control. 📌Save this. These are habits you’ll want to revisit before your next negotiation.

I've negotiated several offers this week and noticed a pattern: the best outcomes rarely go to the strongest negotiators, but to the clearest communicators. Here are 4 things I've seen work consistently: --- Give context, not just a number. There's a big difference between: "I want another $30k." and "I'd be looking for another $30k because I'd be walking away from a bonus and moving from a fully remote role." The second gives an employer something to understand and respond to. --- Prioritize what's actually important. The strongest negotiators know what matters most before the conversation starts. Sometimes it's salary. Sometimes it's flexibility/ career progression/ equity/ bonus. The people who ask for everything often achieve less than those who focus on their real priorities. --- Make it a conversation, not a stand-off. One of the most effective phrases I hear is: "Help me understand what's possible." It creates a discussion rather than a battle. The same applies to employers. The companies that navigate negotiations best don't view them as a challenge to their authority. They view them as the final stage of convincing someone to join. --- One final observation. The smoothest negotiations rarely start when the offer lands. They've been happening throughout the process. Expectations have been discussed and motivations have been understood, therefore there are no surprises at the end. The best negotiations I've seen leave both sides feeling they've been listened to. The worst ones leave both sides trying to prove a point. To summarize. Be clear about what you want, transparent about why it matters and communicate it as early as possible.

Mistakes in process, not price, derail most negotiations. Refocus on process management, not chasing final outcomes. Master a six-step framework that transforms chaotic haggling into calm, value-creating negotiations. Thirty years of global supply deals show 68 % of failures stem from poor process, not price gaps. During my two keynotes on Procurement Negotiation at last week’s "Conference on Manufacturing Management" hosted by McGill University, a group of seasoned leaders landed on one blunt truth: Performance soars when you chase process over outcome. Here's how to do it: 1️⃣ Prepare: ↳ to know what you don’t know. 2️⃣ Build trust:  ↳ Separate the person from the problem to spark problem-solving. 3️⃣ Exchange info on interests, priorities, preferences:  ↳ Hunt the motives behind positions. 4️⃣ Expand the pie:  ↳ Spot trade-offs and craft options that maximise joint value. 5️⃣ Claim your slice:  ↳ Negotiate firmly for a meaningful share of that bigger pie. 6️⃣ Write it down:  ↳ Ink a clear, implementable deal that everyone can follow. When a car battery supplier tried a 12 % hike on a client last quarter, we ran these six moves. ↳ Price dropped 3 %, delivery windows shrank, and trust spiked—because process, not pressure, did the heavy lifting. Known process, unknown outcome: control what you can, and the result improves itself. Tell us about a time shifting from outcome-chasing to process-crafting saved (or sank) your negotiation. What changed and why? Share your spin. Save this list before your next vendor call. ♻️ Pass it on if a teammate needs smoother deals. #negotiationbydesign #procurementstrategy