How to Add Value to Others

The biggest mistake I made in business development? (And the one I see others make every week…) Asking for the business before I gave any value. ❌ I’d pitch. ❌ I’d present. ❌ I’d try to impress. But it rarely worked, and never felt right. What I finally learned was this: You don’t earn trust by selling. You earn it by giving, long before you ever make an ask. So, if you want to become the kind of advisor clients  seek out… ✅ Start with value.  ✅ Lead with generosity.  ✅ Then let trust do the rest. Here are 8 of my favorite ways to offer value before  asking for business: 1. Make a Strategic Introduction → Connect them to someone helpful. Your network  becomes part of your value. 2. Ask for Their Perspective → Curious questions create more respect than pitch  decks ever will. 3. Send a Thoughtful Surprise → A book, a note, a resource. Relevance shows you’re  paying attention and that matters. 4. Share Tailored Insights → Generic = forgettable. A timely idea, just for them, can  open big doors. 5. Invite Them to Something Exclusive → Roundtables or niche events. Scarcity adds value.  Inclusion builds connection. 6. Host a Problem-Solving Session → Brainstorm a real issue together. Let them experience  your thinking in action. 7. Offer a Mini-Diagnostic → Spot something they didn’t know was broken. It  reframes you from seller to solver. 8. Provide a Sample of Your Service → No pressure. Just a preview. Let them feel the value  before the ask. Here’s the shift: Don’t try to close a deal. Try to open a relationship. Give first.  Then give a little more. And I promise the results will take care of themselves. 👉 Which one will you try this week? ♻️ Valuable? Repost to help someone in your network. 📌 Follow Mo Bunnell for client-growth strategies that don’t feel like selling. Want the full cheat sheet? Sign up here: https://lnkd.in/e3qRVJRf 

If your first interaction with someone is a cold sales pitch, you’ve already lost their trust—and the sale. You NEED to show up with value LONG before you ever ask for anything. And I don’t mean once or twice. I mean showing up 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵𝘭𝘺 — for weeks, months, sometimes even years. Because trust isn’t built at the moment you ask. It’s built in all the months leading up to it. Think about it: → You wouldn’t spend thousands on a marketing consultant who’s only ever posted about their 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴, not their 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 or 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘰𝘳 𝘳𝘦𝘴𝘶𝘭𝘵𝘴. → You wouldn’t invest in a leadership coach who never shared any practical advice, case studies, or proof of how they help people grow. → You probably wouldn’t book a hair appointment without seeing photos of their work or reading real client reviews first. Trust is earned through visibility, value, and proof — 𝘯𝘰𝘵 at the point of transaction. And the same goes for building your personal brand on LinkedIn. The data shows: → It takes 5–7 brand impressions before someone consciously remembers you → It takes 8–12 meaningful interactions before someone trusts you enough to buy, book, or recommend you → 79% of buyers are more likely to engage with brands that consistently provide value before asking for anything Translation? You need to plant seeds weekly—sometimes for months—before you harvest real results. Why showing up early matters: → Builds familiarity — people feel like they know you → Lowers resistance — when you finally ask, the relationship already exists → Shifts the power dynamic — it’s a partnership conversation, not a sales pitch → Makes selling effortless — because trust is already earned And from there, it’s not a pitch. It’s a real conversation. 11 ways to start showing up and adding value today: → Share a breakdown of something you’ve mastered → Comment thoughtfully on 10–20 posts a day (not “great post”—𝘳𝘦𝘢𝘭 value) → Post quick lessons, reflections, or failures you’ve learned from → Celebrate someone else’s win publicly → Recommend a book, podcast, or tool you love (and explain why) → Build simple frameworks, templates, or lists to make others’ lives easier → Show behind-the-scenes of your work → Send voice notes to connections (personal and unforgettable) → Start a DM conversation 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 an agenda—just to connect → Host a Q&A in your comments → Congratulate people on milestones (with actual personal notes) All of this? It says: "I’m already thinking about you. I’m already bringing value — no ask attached." You might be wondering, how long does it take to build trust? → If you post weekly + engage daily: 60–90 days for early traction → If you post monthly: plan for a longer runway → Go all-in for 6–12 months, and you’ll build opportunities most people are still "waiting" for. The best personal brands aren’t built with mass marketing. They’re built with depth, patience, and trust.

I used to think "adding value" in networking meant doing something big for someone else. But, I was wrong. I thought it had to be: • An introduction • A shortcut • A job lead Something big and impressive. But some of the most meaningful connection I’ve ever made weren’t from offering big solutions. They came from me saying: • “You crossed my mind today. How are things going?” • “This reminded me of you.” • “I’ve been there.” That’s it. Adding value isn’t about being clever. It’s about being human. It can be: • Saying something kind and specific about their work • Forwarding a podcast episode you know they’ll love • Leaving a thoughtful comment on their post • Recommending a book that helped you • Checking in, just because These don’t seem like much. But when someone’s: • having a hard week at work, or • doubting themselves or • feeling stuck Those little gestures matter more than you realize. The goal isn’t to impress. It’s to invest In the relationship. You don’t need a big favor. You just need to be intentional. 𝗧𝗵𝗮𝘁’𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗮𝗱𝗱 𝘃𝗮𝗹𝘂𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗯𝗲𝗶𝗻𝗴 𝗽𝘂𝘀𝗵𝘆. What’s one small way someone added value to 𝘺𝘰𝘶 that really stuck?

A question I often hear from leaders is: "How can I meaningfully contribute to my relationships with stakeholders and peers?" We all know relationships matter. Saying hello, sending a quick Slack message, or checking in occasionally are good starting points, but they don’t always move the needle when it comes to truly strengthening connections. Over the years, I’ve worked with leaders who excel at this, and they all have one thing in common: they focus intentionally on adding value to their relationships. Here are four simple yet impactful ways to contribute: 👉 Share Insights: Provide a thoughtful point of view, a useful resource, or an idea that helps someone in their work. Sharing insights shows your expertise and that you’re invested in their success. 👉 Offer Feedback: Specific, constructive feedback is one of the best ways to help others grow. Whether it’s highlighting what they’re doing well or sharing suggestions for improvement, feedback demonstrates care and attention. 👉 Make Connections: Relationships are currency in many organizations. Introducing someone to a helpful contact—whether inside or outside the company—can boost their network and show you’re looking out for them. 👉 Highlight Opportunities We all appreciate opportunities for growth or visibility. Sharing a project, event, or chance to showcase their skills is a great way to demonstrate support. Relationships = Bank Accounts Building strong relationships is like managing a bank account: you can’t make withdrawals unless you make deposits. These small actions—insights, feedback, connections, and opportunities—are deposits that build trust, strengthen collaboration, and lead to better results. What are your favorite ways to contribute to relationships with other leaders and stakeholders? #leadership #collaboration

Let’s break some misconceptions. Personal Branding Isn’t Just Posting on LinkedIn. Or Attending Fancy Events. Or Getting Media Features. Many people think building a personal brand is about doing one thing: ✔ Posting regularly on LinkedIn. ✔ Attending the “right” networking events. ✔ Getting featured in the media. Sure, these things help. But personal branding isn’t just about you—it’s about the value you bring to others. Let’s take a marketing professional, as an example. Lets call her Anjali. Anjali’s personal brand isn’t built just because she posts consistently on LinkedIn. It’s built because: • She shares actionable insights that help small business owners improve their marketing. • She mentors young professionals looking to enter the marketing industry. • She’s known offline for solving real-world problems through innovative campaigns. What makes her personal brand impactful is how she amplifies these actions online, reaching the right audience: ✔ Sharing tips and case studies that resonate with small businesses. ✔ Highlighting her mentorship efforts to inspire others. ✔ Engaging with her audience in ways that feel authentic and helpful. Personal branding is about consistently adding value to people’s lives—offline and online. It’s not just one thing—it’s everything you do that makes a positive impact. So, ask yourself: How are you adding value to the world around you?

If you’ve ever wondered how to keep in touch with a mentor or follow up after a networking call, this might be the only guide you'll ever need. 👇🏾 One of the most common questions I get is, "How should I follow up after a networking call?" Here's the playbook: 1️⃣ Say "Thank You" This is a non-negotiable. Pro tip? Do it fast, have some class, don't make asks. ✨ Translation? ↳ Same day, ideally within 60 minutes. ↳ Be specific, concise, and genuine. ↳ Don't ask any questions or for any favors. ↳ Bonus: Use a loom video to make it personal and unforgettable. (it's the "handwritten card" of 2025). 2️⃣ Close the Loop Have you heard of the 99/1 phenomenon? ↳ 99% of the time you have a coffee chat, the other person will mention a book, article, person, or resource to leverage. ↳ Only 1% will do something with this info. 💡 𝑪𝒐𝒎𝒎𝒊𝒕 𝒕𝒐 𝒂𝒍𝒘𝒂𝒚𝒔 𝒃𝒆𝒊𝒏𝒈 𝒊𝒏 𝒕𝒉𝒆 1% 𝒘𝒉𝒐 𝒂𝒄𝒕𝒖𝒂𝒍𝒍𝒚 𝒇𝒐𝒍𝒍𝒐𝒘𝒔 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒂𝒏𝒅 𝒚𝒐𝒖𝒓 𝒍𝒊𝒇𝒆 𝒘𝒊𝒍𝒍 𝒄𝒉𝒂𝒏𝒈𝒆. 3️⃣ Add Value You can: ↳ Find out what lights them up and help them accelerate toward it ↳ Find out what keeps them up at night and present a solution to it ↳ Amplify their work ↳ Celebrate their milestones ↳ Aggregate existing data or create new data Ultimately, the secret here is no secret at all. Offering real value demonstrates character and builds relational capital. 💰 And you need to have something in the bank before you make a withdrawal. 4️⃣ Give A (Non-Invasive) Update People 𝒍𝒊𝒌𝒆 to see stories of growth. But people 𝑳𝑶𝑽𝑬 to be a part of someone else's growth story. So, what can you do? Share a quick update on your recent wins or progress. Pro tip: ↳ Keep it relevant and concise. ↳ Tie it back to their investment in you, if relevant. 5️⃣ Make An Ask This comes last for a reason. ↳ Only make an ask after you’ve provided value. ↳ Timing and reciprocity are everything. ↳ When you're done, you're back to #1. Rinse and repeat. ---- Great follow-ups aren’t about pestering—they’re about adding value, showing you care, and staying unforgettable. Master these tactics and watch your relationships transform, forever. 🌱 What’s your favorite follow-up move that I forgot? Drop it below! 👇🏾 ---------------- ♻️ Repost to finally give the blueprint to active job seekers and networkers in your community! 🔔 Follow 🔥 Chauncey Nartey, SHRM-SCP, ACC to stay on the cutting edge of modern career wisdom.

One simple networking move that helps me build real relationships in any city Article When I land in a new city, I want real connections. Meetings that matter. Conversations that lead to work or future collaboration. I used to wait for introductions. Now I do one thing that changed everything. I give value first. This works in Manila. It works in Bangkok. It will work next week when I land in Seoul. Here is my approach. I reach out before I need anything. I give people a clear reason to talk with me. I keep it short and respectful. This turns a cold outreach into a real conversation. Here is what I do every time. • I send a short message with who I am and why I am in their city. • I highlight one thing about their work that I respect. • I offer something useful. A contact. A trend. A resource. • I keep the ask simple. A quick call or a short meeting. • I follow up with gratitude, not pressure. This helped me meet with people across Manila. This helped me build relationships in Bangkok. This is the same move I will use next week in Seoul. People respond because they feel respected. They see someone who adds value. They also see someone who does not waste time. If you want stronger relationships in new cities, focus on giving first. Learn what the other person cares about. Add something useful to their world. This grows your network fast because you help others grow first.

Struggling to “add value” when networking? Engagement Plans make it easy. Here’s how to craft one in 6 simple steps: 1. The Struggle To “Add Value” Every job seeker is told they need to network. Every job seeker is also told they should focus on “adding value” when networking. I’ve coached thousands of job seekers and the idea of adding value / knowing what to say when networking is one of the biggest challenges they face. I came up with the “Engagement Plan” strategy to help solve for it. 2. What Is An “Engagement Plan?” Engagement Plans are blueprints for relationships. They’re step-by-step outlines for engaging and working to build a relationship with someone. The recipe is simple: - Research your contact - Identify areas of opportunity - Brainstorm ways to add value - Map out the plan Let’s break down each. 3. Research Your Contact Start with their LinkedIn profile. Review their past roles and experience, check their education, look to see if they create content, etc. Expand to other channels too: - Google them - Look them up on other social platforms - Etc. The goal is to learn more about them and what they care about. 4. Identify Areas Of Opportunity & Brainstorm Ways To Add Value You can use AI to speed up this process: - Take a full page screenshot of their LinkedIn profile - Head to ChatGPT - Attach the screenshot and use the following prompt: “Please share 10 different ways I could add value to this person that I'm trying to network with. I'm attaching a screenshot of their LinkedIn profile.” 5. Pick The Top 3 And Think Two Steps Ahead Choose the 3 avenues you think will give you the best shot of getting their attention. Pretend it does. Now brainstorm different strategies and value-adds you could use to progress the relationship and keep the conversation going. Repeat for each one. 6. Take Action On Your Plan & Track It Start messaging contacts and test the different avenues you brainstormed. Track your results for each strategy in a Google Sheet. It can look something like this: 7. Start Slow To Go Fast In the beginning this will take time and effort. But as you repeat the process, you’ll begin to see patterns. You’ll understand what to look for, which strategies work best in certain situations, etc. Then you’ll get to the point where you can build an engagement plan for a contact in just a few minutes. —— ♻️ Repost to help make networking easier for your connections ➕ Follow Austin Belcak for more

Build connections when you don’t need them, so they’re there when you do. Networking is a long‑term investment. You never know what can happen tomorrow, whether it’s a new opportunity, an unexpected challenge, or a career pivot. By cultivating relationships early, you turn strangers into allies and potential into possibility. My pro‑tip? Develop your personal value proposition. 
- List your top 3–5 strengths and concrete examples of how you’ve helped others 
- Turn each into an “I help…” statement (for example, “I help marketing teams drive engagement through data‑driven storytelling”) 
- Use these statements to guide every outreach, ensuring you’re always offering value, not just asking for favors Then start from what you know. 1. Choose 5–10 people from your alumni network, former classmates, or close colleagues 2. Send a genuine note, share an article they might find helpful, congratulate them on a recent win, or simply ask how you can support them 3. No agenda. Just curiosity and a willingness to help Next, venture into the unknown. 1. Identify people at companies you admire or in roles you aspire to 2. Do your homework: reference a recent project, article, or speaking engagement 3. Reach out with a clear, value‑first message: “I enjoyed your piece on X; as someone looking to Y, I’d love to learn how you approached Z.” And keep the momentum going. 
- Schedule quarterly reminders to check in, share insights, celebrate milestones, or ask a thoughtful question 
- Track key dates (promotions, product launches, anniversaries) so your messages feel timely Your network matters. When you need advice, an introduction, or anything really, you’ll already have authentic connections. And at the end of the day, already built connections where you can leverage the relationships > dry unknowns ‘Hey, I need help’ messages. #StephSynergy