Using LinkedIn for Networking

I'm surprised more people don't start their own coaching or consulting business using LinkedIn. So many of my corporate friends have incredible expertise. They solve complex problems daily, lead teams, drive results. But when I suggest they could turn that into a coaching or consulting business, the response is always the same: "Who would pay me for what I already know?" And then there are the coaches I know who already started their business but are stuck in feast-or-famine mode. Great at what they do, but struggling to get clients consistently. Here's what I've learned after working with both groups: Your expertise isn't the problem. The challenge is that most of us were never taught how to package our knowledge or consistently find the people who need it. That's where LinkedIn comes in. I used to think LinkedIn was just for job hunting. Turns out, it's the best place to connect with people who have the exact problems you've been solving for years. It is THE best place to build a coaching business organically (no ads required). A few months ago, I teamed up with other successful 6/7-figure coaches Adam Broda, Daniel Botero and launched something called the LinkedIn Coaches Accelerator - a 12-week program to help people turn their expertise into a thriving coaching business using LinkedIn. Some highlights from our first cohort blew us away: -Someone landed 25 clients -Another client made $30K while in the program -Several people landed their first $5K-$25K clients within weeks One person 2x’d their followers and increased their LinkedIn reach by 18,279% (yes, this number is correct) On average, people in our first cohort got an average of 4 high-ticket clients while working with us. The common thread? They all started where you might be right now…either thinking about coaching or struggling to get consistent clients. We're now accepting applications for our second cohort. It's designed for two types of people: → Corporate professionals ready to monetize their expertise → Existing coaches who want consistent client flow (no more feast or famine) What we cover: → How to package your experience into something people will pay for  → LinkedIn strategies that feel authentic (no sales-y tactics)  → How to have sales conversations that don't make you cringe  → Building a business that works around your life, not the other way around Our promise: Help you land 3 clients in 12 weeks, or we keep working with you until you do. If you've been thinking about this transition or you're tired of the client rollercoaster, now might be the time. Application here → https://lnkd.in/gzY6-yYj P.S. I'm dropping my LinkedIn strategy guide below.  Use what helps, ignore what doesn't. Just wanted to share what's been working! ⬇️

Handle objections like a six-figure salesperson It’s not about talent—it’s about preparation. Here’s how to tackle objections effectively: → Anticipate common objections, plan your responses. → Reframe objections into opportunities to add value. → Practice these strategies until they become second nature. 👉 Get more cheat sheets like this: sign up for SalesDaily Premium: salesdaily.co/upgrade Here are 12 common sales objections and how to respond to them: 1.) We’re already working with another vendor. ⇢ Acknowledge their loyalty and ask what they value most. ⇢ Differentiate by emphasizing areas where you outperform competitors. ⇢ Ask: “What’s one thing you wish they did better?” 2.) This isn’t a priority. ⇢ Show understanding and suggest exploring how you can prevent a specific problem later. ⇢ Ask: “Would a quick chat now help for when it does become a priority?” 3.) We don’t have the budget. ⇢ Use humor or empathy to acknowledge their constraints. ⇢ Offer a preview so they can assess if it should be on their radar for next year. ⇢ Ask: “Would that work for you?” 4.) I need to think about it. ⇢ Respect their hesitation and offer to schedule a follow-up. ⇢ Ask: “What specific questions are still on your mind?” 5.) Send me an email. ⇢ Agree but provide context to ensure relevance. ⇢ Ask: “Would these outcomes align with what you’re focused on now?” 6.) I’m not interested. ⇢ Subtly acknowledge their position while offering value. ⇢ Ask: “Would exploring this together make sense before deciding further?” 7.) Where did you have my number from? ⇢ Clarify politely and explain where you found their contact information. ⇢ Reassure them by tying your outreach to their goals. 8.) Your price is too high. ⇢ Acknowledge their concern and reframe the conversation to focus on value. ⇢ Ask: “Do you feel confident our solution would help you achieve your goals?” 9.) We’re happy with what we have. ⇢ Validate their satisfaction but share examples of clients who improved despite being content initially. ⇢ Ask: “Would you be open to exploring potential gains on your end?” 10.) Call me back in 4 months. ⇢ Agree and ask what’s expected to change in that timeframe. ⇢ Probe lightly to uncover urgency: “Would anything make it worth discussing sooner?” 11.) I’m not interested. ⇢ Acknowledge their decision and highlight how their role impacts outcomes. ⇢ Ask indirectly: “Would it make sense to explore other perspectives before deciding?” 12.) We tried something similar before, and it didn’t work. ⇢ Avoid sounding defensive and reframe the conversation by emphasizing how you’re different. ⇢ Transition back to the pitch confidently: “Let’s dive in, and I think you’ll be pleasantly surprised.” Preparation is the key to handling objections confidently. Save this guide, adapt these responses to fit your style, and turn challenges into opportunities. Want a high-res version of this cheat sheet? 👉 Sign up for salesdaily.co

I responded to a cold email: “This isn’t my priority. Best of luck with your outreach!” Got hit with an objection handle: “Just to confirm - closing more deals faster isn’t a priority?” I get the approach: The idea is to “trap” the prospect into a question they can’t say no to. “What sales leader wouldn’t want more deals, faster?” Here’s the problem: I’m not objecting to the proposed outcome. Closing more deals faster is ALWAYS a priority for me. I’m just already working on my top priorities to help my teams close more deals faster. We’ve identified tools supporting those priorities and are in execution mode. My objection wasn’t to the outcome. It was the approach this solution takes to drive that outcome. The problems they solve to drive that outcome are not painful for me. When you get a no, don’t fall back to the high-level outcome: - “Oh, you don’t want to save money on your HR solutions?” - “Really, you don’t want to reduce the risk of getting hacked?” - “Huh, you don’t want your developers to be happy and productive?” Of course your buyers want those outcomes. If they are objecting, they likely either: - Don’t believe you can drive that outcome - Believe a different approach will work better Find out which of those your objection falls under and address that for better success. Here’s what that follow-up might look like: “Makes perfect sense you’ve already got a handle on this. Usually this means you’ve got a similar solution in place and I didn’t do a good job sharing how we are different, or you are attacking this priority through a completely different approach. Can I ask where you fall?” Next time you hear “this isn’t a priority” to something that you know should be a priority, give this a shot!

Most people freeze when they want to reach out to someone influential. Here’s the 5-step formula I’ve used to connect with the CEO of Scribe, the co-founder of Leland, the content team at Notion, and even creators I admire 👇 1. Follow first. Connect later. Don’t just hit “connect.” Follow them, spend a few weeks learning from their content and activity. Be a quiet observer. 2. Find your entry point. Look for a personal connection - a post you loved, a campaign you admired, a shared background, a comment thread you can join. 3. Create context. Once you find something specific, DM them with a message that shows: → You’ve done your homework → Why this moment made you want to connect → What you admire or learned from them 4. Make the ask polite + specific. Don’t write paragraphs. Respect their time. Example: “Would love to ask you 1 question about your work at [company] – totally okay if now’s not a good time!” 5. Nurture the connection. Even if they don’t reply, keep engaging with their content. Most of my opportunities came weeks after my first message. This method helped me land internships, collaborations, interviews, and lifelong mentors. Try this 5-step system and tell me what worked. #linkedin #network #tips

You know you should network. But you probably don’t know what to say or how to get on people’s radar. Here’s an easy 7-step LinkedIn networking strategy (that anyone can use): 1. The 3 Principles Of Good Networking If you want to network effectively, you need to: - Have a way to reach people - Have a way to add value to them - Have a way to keep the engagement going This strategy does all three! 2. Make A List Of Job-Related Keywords Think of keywords, skills, phrases, and jargon that align with your target role. Ex: If you’re in sales, that might be “sales,” “leads,” “pipeline,” “sales cycle,” etc. Make a quick list of these. 3. Run A “Post” Search On LinkedIn Start with one keyword (or the job title itself). Run a search for it on LinkedIn. From the “Filters” option, select “Posts.” Then change “Date Posted” to “Past Week.” 4. Filter By “Author Company” Click on “All Filters” to find the “Author Company” filter. Add all of your target companies to this filter. This will give you a list of all the posts related to your target role, written by people at your target companies, posted in the past week! 5. Analyze Posts & Authors Scroll through the posts. When you find one that resonates? Click the person’s profile and check to see if they post consistently (at least once / week). If they do? Bookmark their profile in your browser. 6. Leave A Value Driven Comment For each author you find that posts regularly in your target space? Leave a comment on their post recent post that is: - Supportive - Postive in tone - Offers your own take / value - Is more than one sentence Repeat for each author. 7. Rinse & Repeat Daily Every day, click through the author profiles you have bookmarked. See a new post? Leave a new comment. Repeat this process every weekday if you can. But aim to leave at least one comment / week at minimum. 8. Why This Works Content creators love engagement. By cosistently offering that in a positive way, you’re going to get on their radar. And when you’ve done this for a week or two, the likelihood of getting a “yes” to a coffee chat, or even a referral, goes WAY up. Give it a shot today! 📣 Want help turning this 7-step networking routine into a system that turns cold contacts into referrals and interviews? 👉 Book a free 30-min Clarity Call with our team and we’ll walk you through exactly how: https://lnkd.in/gdysHr-r

In the last 3 months, I've audited 50+ LinkedIn profiles for founders across industries. The results? Eye-opening. Most founders fall into predictable traps with their LinkedIn presence: 👉 They have professional achievements but amateur presentation 👉 They invest in business operations but neglect personal branding 👉 They know their value but struggle to communicate it effectively After transforming these profiles, here's what actually moved the needle: 1. Strategic Profile Photos We replaced casual selfies and cropped group photos with professional headshots that conveyed approachable authority. This single change increased profile visit-to-connection ratios by 35%. 2. Headline Transformation Generic titles like "Founder at XYZ Company" became strategic positioning statements that instantly communicated what they bring to the table. For example: "Helping eCommerce brands increase AOV by 40% | Founder of ConversionBoost | Ex-Shopify" 3. Banner Optimization This prime real estate is wasted by 90% of founders. We converted these into powerful CTAs with: 🍀 Clear offers 🍀 Specific results 🍀 Ways to connect The founders who implemented this saw a 27% increase in direct messages. 4. Authentic About Sections We completely rewrote these sections to balance personal journey with industry expertise—showing both the "why" behind their mission and the "how" of their solution. The key was weaving authentic storytelling with clear evidence of capability. 5. Custom Content Strategy For each founder, we created 60+ industry-specific content ideas tailored to their unique: 👉 Expertise 👉 Target audience 👉 Business objectives Unlike generic "thought leadership," these strategies focused on connecting with potential clients through problem-solving content. The results were transformative: One SaaS founder received 3 partnership offers within weeks A sustainability consultant was shortlisted for an industry award they didn't apply for A B2B service provider hired their dream CTO after attracting attention My biggest takeaway? Most founders try to implement unfocused LinkedIn "hacks" without a coherent strategy. They generate views but not sales. The founders who succeeded focused on strategic positioning first, engagement second. Your LinkedIn profile isn't just digital wallpaper—it's often the first impression potential clients, investors, and talent have of you and your business.

Stop wasting time applying to LinkedIn jobs where you're competing with 500 other candidates in a black hole application system. Here's the strategy that gets you hired first: - Go to LinkedIn search and type your role plus "hiring" - for example, "product manager, hiring" - Click on "Posts" not "Jobs" - you'll see hiring managers actively posting about their open roles in real-time - Comment on their post with value, not desperation - something like "I've helped companies like X achieve Y result in this exact role" - Send them a direct message within 24 hours: "Saw your post about the [role]. I have X years scaling [relevant experience] and would love to discuss how I can solve your specific challenges" This works because you're reaching decision makers before the role gets flooded with hundreds of applications. You're initiating a conversation rather than submitting a resume into an automated system. Most professionals will never use this approach because it feels too forward or uncomfortable. That's exactly why it's so effective - you're separating yourself from the mass applicant pool. Sign up to my newsletter for more corporate insights and truths here: https://vist.ly/4ascn #jobsearch #linkedin #careeradvice #jobhunting #careerstrategy #executiverecruiter #eliterecruiter #jobmarket2025 #linkedintips #jobsearchstrategy

LinkedIn has brought me career opportunities and friendships I never could have predicted. Yes, I have a large following now. But I started at zero (just like everyone else). Here are 8 LinkedIn tips to help you land your dream job and build a strong network: 1. Post thematically (not randomly) LinkedIn rewards activity. Instead of posting whenever inspiration hits, choose themes your network expects from you: • Industry insights • Insider lessons from books or conferences • Personal projects • Inspiration • Advice or asks 2. Talk about your industry, not yourself Industry insight = authority. The frequently shared LinkedIn content (in no particular order): • How-to posts • Lists • Deep, neutral analysis Teach first. Reputation follows. 3. Be a strategic “liker” Likes are memory cues. When you intentionally like someone’s post, you: • Stay top of mind • Create an instant conversation starter later • Build relationship momentum without DM’ing 4. Your profile is not a résumé It’s a living signal of who you are and what you care about. LinkedIn favors complete profiles, yet nearly half of users leave sections blank. Those extra sections (courses, volunteering, boards) make you more searchable and more human. Incomplete profile = invisible profile. 5. Kill buzzwords (they blur you) Words like strategic, passionate, expert are everywhere. Replace them with language you’d actually say out loud: • “Strategic” → decisive, judicious • “Experienced” → seasoned, practiced • “Leader” → guided, directed Your vocabulary is part of your brand. 6. Be an “adder,” not a commenter Comments aren’t for agreeing, but for adding value. Great comments: • Expand an idea • Share a relevant example • Offer gratitude or context If you want to impress someone, help their post become smarter. 7. Send smart connection requests Never send a blank request. Always answer: • How do I know them? • Why this person? • What’s in it for them? 8. Optimize for your audience Your profile shouldn’t appeal to everyone. Ask: Who do I need to succeed? • Freelancers → clients • Climbers → leaders • Switchers → future industry peers • Speak directly to them. 9. Network after you connect Connections decay without touchpoints. Once a month is enough: • Congratulate promotions • Share relevant info • Make an intro • Invite for coffee when traveling Consistency beats intensity. 10. Use “People Also Viewed” This section tells you: • Who LinkedIn thinks you are • Who you’re being compared to • Who you might be missing If you don’t like the comparison, adjust your language and connections. You don’t need to do all 10. Start with 1-2 and let the momentum compound. What’s one LinkedIn change you’ll make this week?

Spending over 23% of your day on LinkedIn as a founder or coach but still stuck with less than 10% conversions. Your services and products are not being recognized and sold even on one of the biggest B2B platforms. Based on my recent client experiences, I have included 5 strategies to resolve your issues below. Lead gen on LinkedIn is more like going to the gym. → As in a gym, you don't jump onto 20 kg dumbbells for your workout; similarly, when you think of lead gen it's not about $5,000 clients on day 1. → As in a gym, you focus on building a habit of walking there; similarly, you should build a habit of talking to ICPs. Once you are onto this stage: 1) Write what appeals to your targeted ICPs. → Educational Storytelling → Value-based lead magnet → Before and after case study → Client case study with proofs → Emotional trigger-based content 2) Connect with ICPs without selling in the 1st text → Talk about their personality → Talk about something they are good at → Talk about what's wrong + how you can fix → Talk of their contribution + how to take forward → Talk how they have impacted your life positively 3) Connect with a set of ICPs through comments → Create a list of 50 people in an Excel sheet → Comment on 25 on alternative days → Write genuine words → After 4-5 days of mutual conversation → Send a connection request with an intent 4) Create a strong lead magnet for your ICPs → Find people who fit your ICP list → Send them a connection request. → Ask about a problem they are facing. → Showcase how your lead magnet can be fixed. → If they agree, send it to them and take it on. 5) Leverage the potential of reactions & comments. → Open profile of a big creator who fits your ICP. → Open recent posts & find reactions + comments. → Filter them out; they are the most active ones. → Send customized connection requests regularly. → And you’ve a list of active ICPs to contact daily. When you build a habit, you find new ways to strengthen, exactly how you go to the gym, and build a habit of better posture and mobility. Focus on building habits with better actions; you'll be surprised to witness the results. P.S. If you want to dive deeper into lead gen and become the top 1% in the industry through content, DM me.

LinkedIn's most underrated features: “Who Viewed Your Profile." Yes, you’ve probably checked this out a few times, glanced at the names, and moved on. But here’s the truth—this feature is MUCH MORE than a vanity metric. It’s an opportunity waiting to be tapped. Let’s talk numbers: - Did you know that LinkedIn profiles with an optimized headline and engaging content are 21x more likely to get profile views? - And of those viewers, 60% are potential opportunities— • Clients, • Recruiters, or • Collaborators. So, when someone views your profile, it’s a signal. It means they were intrigued enough to check you out. The question is, are you capitalizing on this? Here’s a simple step-by-step strategy to turn the opportunity in your favour: 1. Analyze Your Viewers: Take a moment to look beyond the name. Check their profile: - Are they in your target industry? - Could they be a potential client or partner? 2. Connect with Context: Send a personalized connection request: "Hi [Name], I noticed you checked out my profile, and I’d love to connect. Let me know if there’s something specific that caught your eye!" This approach is direct but not pushy. It opens the door for meaningful conversations. 3. Add Value First: Once connected, don’t pitch right away. Share a relevant resource, comment on their posts, or simply engage with their content. 4. Create an Irresistible Profile: Your profile needs to work for you, even when you’re offline. - Use a clear and engaging headline. - Write a compelling ‘About’ section that speaks to your audience’s pain points and how you can solve them. - Add measurable achievements in your experience section. I’ve used this feature extensively to grow my network and unlock opportunities I never imagined. Some of my best collaborations and even clients came from starting conversations with profile viewers. If you’re ignoring this feature, you’re leaving money and connections on the table. 🔑 Pro Tip: Don’t just wait for people to view your profile: 📌 Atively optimize your LinkedIn presence to increase visibility. 📌 Share value-adding content. 📌 Eengage in discussions, and be consistent. Helpful, repost!