The Paradox of Growth: The Bigger You Get, the Less You Know I came across something that stuck with me: When companies scale, they gain users — but lose understanding. Not because they stop caring, but because their customer feedback starts living everywhere — support tickets, sales calls, forums, surveys, social media, and app store reviews. That thought really made me pause. I’ve seen this firsthand. When a company is small, every piece of feedback feels personal — every bug report or review has a face behind it. But as you grow, those voices scatter across platforms and departments. Support sees the frustration, sales hears the hesitation, leadership sees the numbers — and somehow, everyone’s looking at the same customers, but no one’s hearing them anymore. That, in my opinion, is the quiet cost of growth. This is the problem Enterpret is solving — by helping teams stay in tune with their customers even as they scale. Here’s how it works: → It collects real-time customer feedback from 55+ channels — support tickets, sales calls, social media (X, Reddit, Instagram, Facebook), app store reviews, community forums, surveys, Slack, and more. → It analyzes all that feedback using AI and tells you exactly what to fix or build next. → It maps everything through a customer knowledge graph that connects feedback, complaints, and requests by channel, user, and payment data. → It even provides a chat interface where you can directly ask questions, and AI agents that flag bugs or issues automatically. That’s why teams like Notion, Perplexity, Canva, Chipotle, and The Farmer’s Dog use it — to make sure customer voices never get lost in the noise. In my view, the real lesson here isn’t about using more tools — it’s about staying close to the people you build for. Here’s how I’d approach it: ✅ Centralize every piece of feedback — even if it’s messy. ✅ Look for patterns instead of isolated complaints. ✅ Use AI systems like Enterpret to uncover the “why” behind what customers say. Because in the end, growth shouldn’t make you deaf. It should make you listen better — just faster. How does your team make sure you’re hearing what customers really mean, not just what they say? #CustomerFeedback #AIProducts #ProductStrategy #VoiceOfCustomer #Enterpret #Leadership
Employee Feedback Mechanisms
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In my first year as a manager I alienated one of my reports by giving him too much feedback in a direct and pointed way. The feedback was "right" but delivered to bluntly and thus unwelcome. Just because you “can” give feedback doesn’t mean you should. The power of your feedback comes from the trust you build with your reports. Here is how you can build it: The most important thing to understand is that even if you have the institutional authority to deliver this feedback (your title), you need the relational authority before you can deliver it effectively. Read this line again please - doing so will help you avoid either giving pain or making problems for yourself (I did both). This means that your reports need to trust and respect you before they will listen to any feedback you give. You can build this trust and respect by: 0) Being Empathetic I was too blunt. I thought that only being right or wrong mattered, not how I said things or the judgment in my tone and words. I lacked Emotional Intelligence (EQ). How you say things matters, and this means not just the words you say but the real intent behind them. My intention in that early review was not truly focused on helping the person, but rather on scolding him into better behavior. I'm not surprised he reacted poorly to it. 1) Being Consistent Good managers are consistently giving feedback—both bad and good—to their reports. Make sure you are recognizing and acknowledging your employees’ strengths as much (or more) than you are pointing out their areas for improvement. This will make them feel comfortable with you pointing out room for improvement because they know you see them for more than their flaws. 2) Never surprise someone with a review. This is related to point 1. If you are consistently giving small pieces of feedback, a more serious piece of negative feedback should not blindside your employee. They should know that it is coming and understand what the issue is. 3) Deliver corrective feedback ASAP, and use clear examples. As soon as you see a pattern of behavior that needs to be addressed, address it using clear evidence. This gives the employee the chance to reflect on the behavior while it is still fresh in their minds, not months later when their review comes around. 4) Check in to confirm that you are being heard correctly Ask the employee if they understand the feedback you are giving and why you are giving it. 5) Be specific enough to drive change The more specific behaviors and examples you can use to support your feedback, the better your employee can understand that you aren’t speaking from a place of dislike or bias. This also gives them more concrete references to inform their behavior change. Readers—What other ways do you build a relationship before giving feedback? (Or, how have you messed this up?)
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7 Uncommon Questions To Ask About Company Culture (Before Saying “Yes” To An Offer): 1. “If You Could Wave A Magic Wand And Change One Thing About The Company, What Would It Be?” No workplace is perfect, and you probably want to avoid the ones that pretend to be. This question lets you test the waters to see how employees handle talking about weaknesses, challenges, etc when it comes to their own organization. It also can be great material for a Value Validation Project. 2. “What’s The Most Interesting Challenge The Team Has Faced Recently? How Was It Solved?” You can tell a lot about a team from how they handle challenges. This gives you insight into what support was offered, how the team came together, and how management recognized those efforts. 3. "Can You Share An Example Of An Idea That A Team Member Proposed That Was Acted On By Leadership?” Knowing your voice is valued is a huge part of being happy in your job. This question will help you learn if the company’s management has a process for soliciting feedback from employees. It also shows you if they take action on that feedback or if it’s just performative. 4. "Can You Share An Example Of Someone On Your Team Who Was Promoted Internally? How Did You Help Facilitate That Promotion?” This is a two-for-one deal. The answer will show you if the company has a tendancy to promote from within. It will also show you how this team encourages growth for it’s members. 5. "What’s One Quality That’s Shared By People Who Thrive Here?” This helps you key in on the traits that are valued at the company. If the answer is focused on how hard people work, how they’re always available, etc. - watch out. But if it’s focused on collaboration, innovation, kindness, etc. - that’s a great sign. 6. "Are There Any Team Or Company-Wide Traditions That People Get Really Excited About?” Work is about more than replying to Slack messages and sitting in meetings. Traditions, rituals, and extracurriculars are ways that people bond at work and build relationships. This question will give you insight into what that might look like for this team. 7. "What’s The Most Unexpected Thing You’ve Learned While Working Here?” This question encourages people to think outside the confines of their job description and day-to-day. Most people don’t have a prepared answer for this, so you’re likely to get some interesting, candid responses.
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If your feedback isn't changing behavior, you're not giving feedback—you're just complaining. After 25 years of coaching leaders through difficult conversations, I've learned that most feedback fails because it focuses on making the giver feel better rather than making the receiver better. Why most feedback doesn't work: ↳ It's delivered months after the fact ↳ It attacks personality instead of addressing behavior ↳ It assumes the person knows what to do differently ↳ It's given when emotions are high ↳ It lacks specific examples or clear direction The feedback framework that actually changes behavior: TIMING: Soon, not eventually. Give feedback within 48 hours when possible Don't save it all for annual reviews. Address issues while they're still relevant. INTENT: Lead with purpose and use statements like - "I'm sharing this because I want to see you succeed" or "This feedback comes from a place of support." Make your positive intent explicit. STRUCTURE: Use the SBI Model. ↳Situation: When and where it happened ↳Behavior: What you observed (facts, not interpretations) ↳Impact: The effect on results, relationships, or culture COLLABORATION: Solve together by using statements such as - ↳"What's your perspective on this?" ↳"What would help you succeed in this area?" ↳"How can I better support you moving forward?" Great feedback is a gift that keeps giving. When people trust your feedback, they seek it out. When they implement it successfully, they become advocates for your leadership. Your feedback skills significantly impact your leadership effectiveness. Coaching can help; let's chat. | Joshua Miller What's the best feedback tip/advice, and what made it effective? #executivecoaching #communication #leadership #performance
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I think about Jeff Bezos's "start with the press release and work backward" approach. Here is a future headline I would like to see: "Surveys are no longer the primary tool for gathering insights." To get there, surveys will have had to evolve into precision instruments used strategically to fill gaps in data. Let's call this the "Adaptive Survey." With adaptive surveys, organizations can target key moments in the customer or employee journey where existing data falls short. Instead of overwhelming consumers and employees with endless, and meaningless, questions, surveys step in only when context is missing or deeper understanding is required. Imagine leveraging your operational data to identify a drop in engagement and deploying an adaptive survey to better understand and pinpoint the "why" behind it. Or, using transactional data to detect unusual purchasing behavior and triggering a quick, personalized survey to uncover motivations. Here's how I hope adaptive surveys will reshape insight/VoC strategies: Targeted Deployment: Adaptive surveys appear at critical decision points or after unique behaviors, ensuring relevance and avoiding redundancy. Data-First Insights: Existing operational, transactional, and behavioral data provide the foundation for understanding experiences. Surveys now act as supplements, not the main course of the meal. Contextual Relevance: Real-time customization ensures questions are tailored to the gaps identified by existing data, enhancing both response quality and user experience. Strategic Focus: Surveys are used to validate hypotheses, explore unexpected behaviors, or uncover latent needs...not to rehash what’s already known. Surveys don't have to be the blunt instrument they are today. They can be a surgical tool for extracting insights that existing data can’t reach. What are your thoughts? #surveys #customerexperience #ai #adaptiveAI #customerfeedback #innovation #technology
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Let’s stop romanticizing input. Start professionalizing decisions. Because a team that hears everyone but can’t converge isn’t inclusive but indecisive. I see it all the time: 1. Teams bring bold, diverse perspectives to the table. 2. They brainstorm, debate, expand thinking. 3. But when it's time to choose - silence, hesitation, power grabs, or rushed consensus. The biggest problem I see in companies is that they treat decision-making as a moment, not a discipline. That’s where I focus in my work with leadership teams: Not just on hearing more voices, but on building the muscle of inclusive decision-making as a repeatable process that turns diversity into direction. Here’s how we do it: 1️⃣ Make decision rights explicit. Who decides? Who contributes? Who needs to know? 2️⃣ Separate idea generation from commitment. Diverge first. Converge second. 3️⃣ Create a decision rhythm. Clear steps, check-ins, and closure points. 4️⃣ Build psychological safety to challenge, not just speak. No point in diverse ideas if no one can question the status quo. Because diverse ideas only create value when a team knows how to decide together. P.S.: Does your team know how to end a conversation with a decision and not just more ideas? —————————— 👋 Hi, I’m Susanna. I help organizations build high-performing, inclusive cultures by turning psychological safety and diversity into business strategy. Let’s work on how your teams & leaders think, feel, and decide - together.
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That’s the thing about feedback—you can’t just ask for it once and call it a day. I learned this the hard way. Early on, I’d send out surveys after product launches, thinking I was doing enough. But here’s what happened: responses trickled in, and the insights felt either outdated or too general by the time we acted on them. It hit me: feedback isn’t a one-time event—it’s an ongoing process, and that’s where feedback loops come into play. A feedback loop is a system where you consistently collect, analyze, and act on customer insights. It’s not just about gathering input but creating an ongoing dialogue that shapes your product, service, or messaging architecture in real-time. When done right, feedback loops build emotional resonance with your audience. They show customers you’re not just listening—you’re evolving based on what they need. How can you build effective feedback loops? → Embed feedback opportunities into the customer journey: Don’t wait until the end of a cycle to ask for input. Include feedback points within key moments—like after onboarding, post-purchase, or following customer support interactions. These micro-moments keep the loop alive and relevant. → Leverage multiple channels for input: People share feedback differently. Use a mix of surveys, live chat, community polls, and social media listening to capture diverse perspectives. This enriches your feedback loop with varied insights. → Automate small, actionable nudges: Implement automated follow-ups asking users to rate their experience or suggest improvements. This not only gathers real-time data but also fosters a culture of continuous improvement. But here’s the challenge—feedback loops can easily become overwhelming. When you’re swimming in data, it’s tough to decide what to act on, and there’s always the risk of analysis paralysis. Here’s how you manage it: → Define the building blocks of useful feedback: Prioritize feedback that aligns with your brand’s goals or messaging architecture. Not every suggestion needs action—focus on trends that impact customer experience or growth. → Close the loop publicly: When customers see their input being acted upon, they feel heard. Announce product improvements or service changes driven by customer feedback. It builds trust and strengthens emotional resonance. → Involve your team in the loop: Feedback isn’t just for customer support or marketing—it’s a company-wide asset. Use feedback loops to align cross-functional teams, ensuring insights flow seamlessly between product, marketing, and operations. When feedback becomes a living system, it shifts from being a reactive task to a proactive strategy. It’s not just about gathering opinions—it’s about creating a continuous conversation that shapes your brand in real-time. And as we’ve learned, that’s where real value lies—building something dynamic, adaptive, and truly connected to your audience. #storytelling #marketing #customermarketing
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Let me share a moment from a team meeting I facilitated not long ago. The leader of the group started by laying out a big decision their team had to make. A few voices dominated the room, confident and loud, steering the discussion in a clear direction. The others? Silent. As an observer, it was clear there was more to the story. So, I asked: “What’s missing? Who else should we hear from?” It was like a light bulb went off. The quieter team members shared perspectives that completely shifted the decision-making process. What looked like the obvious choice moments ago suddenly seemed shortsighted. By the end of the meeting, they had a new, more innovative solution—one they wouldn’t have reached without that diverse input. Here’s the truth: Dominance doesn’t lead to better decisions—diversity does. Research backs this up: Teams with varied perspectives make more informed choices and foster greater innovation. Quick Wins for Better Decision-Making Today: 1️⃣ Pause before deciding: Ask, “Whose voice haven’t we heard yet?” 2️⃣ Encourage contrary views: Actively invite someone to challenge the majority opinion. 3️⃣ Normalize silence: Give space for quieter voices to think and then contribute. Now, your turn: Do you agree that diverse teams lead to better decisions, or do you believe too many perspectives can muddy the process? Let’s debate—drop your thoughts below. #DiversityInLeadership #TeamCollaboration #BetterDecisions #LeadershipInnovation
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The hardest steps at work... Not to the printer room. Not up the stairs to the office. It's the steps to someone's desk when you need to have that difficult conversation. Want to make those steps easier? Here's what I've learned: 1. Timing is everything ❌ Don't give feedback: - Right before important meetings - When someone is hungry - When emotions are high - In public spaces ✅ Choose moments when: - There's time to talk - Basic needs are met - You're both calm - Privacy is assured 2. The delivery matters Start with: "I'd like to share something, is this a good time?" Then use the magic formula: "When [situation], I noticed [observation], and it made me feel [impact]. Because for me it is very important to [need], Do you think next time we could try this instead... [collaborative request]" 3. Remember ⤵️ - You can't control their reaction - You can only control your delivery (tone of voice and body language matter) - Your feedback might be the awareness they need - Change is their choice, not your responsibility 4. Set the right mindset: - Acknowledge your own imperfection - Be open to their perspective - Listen more than you speak - Focus on growth, not blame 🛑 Most people don't resist feedback. They resist feeling judged. Your role is not to fix them. It's to create a safe space where truth can be spoken and understanding can flourish. 🚧 Because at the end of the day: We're all works in progress, learning and growing together. P.S.: What's your best tip for handling difficult conversations? #Leadership #Communication #PersonalGrowth #WorkplaceCulture #FeedbackCulture
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The most powerful feedback conversations take under 60 seconds. Most managers spend months avoiding them. We tell ourselves we're too busy. Too rushed between meetings, too focused on the next decision, too worried about upsetting someone. So we say nothing. And instead of changing bad traits, they fester. Small performance issues become deeply ingrained habits. Good people leave feeling unseen. Here's what I've learned after 40 years in business: feedback doesn't need to be a grand, scheduled, HR-approved conversation. It needs to be honest, specific, timely, and it needs to become part of how you lead every single day. The one-minute rule: Praise or reprimand, do it immediately after the moment, not weeks later or a half-year review. The closer to the act, the more it lands. Never mix praise with criticism in the same conversation: If you do, people will only remember the negative. The praise disappears. Keep them entirely separate. The emotional bank account: Think of your relationship with every colleague like a bank balance. Positive feedback, recognition, and genuine interest build deposits over time. Critical feedback makes a withdrawal. The mistake most leaders make isn't giving too much feedback: It's making it a monologue. Real feedback is a two-way dialogue. Ask "How do you think that meeting went?" or "What could have been done differently?" instead of issuing a verdict. Be specific. Be direct. Drop the softeners: If you open with "maybe" or "you might want to consider," the advice rarely gets followed. Candour isn't cruelty, it's respect. The more people trust you, the faster mistakes get corrected. There's also a strong business case here beyond culture. Research backed by JP Morgan data shows that companies placing a genuine premium on employee satisfaction - built in large part through strong feedback cultures - consistently outperform those focused purely on financial metrics. And critically, don't just give feedback. Ask for it yourself, regularly. The willingness to hear hard truths about your own leadership is what separates good managers from great ones. Start there. The relationships, the trust, and the performance will follow. What's the best piece of feedback you've ever received? Did it change the way you work? Every week, I share what works in business and leadership - lessons learned from 40 years of building. If that sounds useful, subscribe to my newsletter here: https://lnkd.in/ergDQtiK